Market Trends of Brazil Food Sweetener Industry
Increasing Inclination Towards Organic /Natural Syrups
Consumers have begun to place more value on food that offers them functional benefits apart from taste, thereby, increasing the demand for healthy, natural, and organic syrup and sweeteners. These organic food alternatives are positively impacting Brazil's food sweetener market growth. The rates of obesity and type 2 diabetes are high in Brazil leading the government to take action to restrict sugar intake, and stevia is considered the 'number one priority ingredient'. With the increasing prevalence of diabetes across the region, consumers prefer to consume natural syrup with low-calorie sweeteners, increasing the market growth.
Owing to the high plea for natural and organic food products, food processing companies are incorporating natural food ingredients in their products. In Brazil, stevia is used extensively by food industries as it can be used in low dosages in beverages, hard candies, and cereals. For instance, Tate & Lyle, a global key player in the sweetener market collaborating with Sweet Green Fields has launched Label-friendly, 'natural flavor' glycosylated stevia extract in Brazil. The product is cheaper and blends easily with other ingredients.
Beverage Segment Holds a Prominent Share in The Market
Consumers of Brazil desire diet beverages which are leading to the growth of the market studied. Diet-carbonated soft drinks incorporating sugar substitutes are majorly consumed in Brazil. According to the Brazilian Association of Soft Drinks and Non-Alcoholic Beverage Industries, the average consumed amount of soft drinks in the country was approximately 59.5 liters per person in 2021. In Brazil, the manufacturers of non-alcoholic beverages like nectars, juices, energy drinks, carbonated soft drinks, and sports drinks are replacing sugar with a low or no-calorie sugar substitute, claiming 'low in sugars' or 'reduced in sugars' to the front label of their products. The prohibition to use an amalgamation of sugar with low or no-calorie sweeteners to make reduced-calorie beverages has constrained the sweetener market in Brazil however, this decree has provided the ingredient producers to come up with new ingredients tools that can feed the trending demands of health-conscious consumers. Thus an increase in the number of beverage industries is driving the sweetener market in Brazil.
