Brazil Furniture Industry Overview
The Brazil market is highly competitive and fragmented with the presence of players such as Bartira, Industrias Arteb SA. And Temasa Industries De M Veis Ltd. Organized players have been successful due to their high budget marketing campaigns and promotions, which largely include the price reduction on MRP and high quality being offered at a low cost. Some of the major competition parameters include a number of stores, pricing, and type of material used in furniture, product SKUs, online presence/distribution channel, and others.
With growing competition from imported goods, Brazilian furniture manufacturers are investing heavily to improve their production processes in order to offer higher quality products. To achieve this goal, manufacturers are receiving support from the federal government, which is cutting import duties on machinery and equipment.
Brazil Furniture Market Leaders
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Bartira
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Techno Mobili
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Dalla Costa
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BRV Furniture
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Politorno
- *Disclaimer: Major Players sorted in no particular order
