Market Share of Brazil Hair Care Industry
The Brazilian Hair Care market is competitive, owing to the presence of large regional and domestic players. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. The major players in the hair care market include Unilever, Proctor & Gamble, Johnson & Johnson, L'Oréal SA, and Natura & Co.
Brazilian Hair Care Market Leaders
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Proctor and Gamble
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L’Oréal S.A.
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Johnson & Johnson
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Natura & Co
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Unilever PLC
*Disclaimer: Major Players sorted in no particular order