Brazil Hair Care Market Trends

Statistics for the 2023 & 2024 Brazil Hair Care market trends, created by Mordor Intelligence™ Industry Reports. Brazil Hair Care trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

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Team License

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Corporate License

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Market Trends of Brazil Hair Care Industry

Increasing Focus on Personal Care

Over the last few years, the general public has placed a greater emphasis on personal care, as the importance of aesthetic appearance has grown. Furthermore, rising per capita disposable income has fueled demand for various hair care products, and these factors are expected to drive the hair care market potential throughout the projection period. Moreover, the rising demand for natural and organic hair care products has encouraged manufacturers to invest in research and development and introduce organic/natural, toxin-free products that are gentle on the scalp and the hair and cater to all hair types. Additionally, manufacturers incorporating plant extracts, natural essences, and herbs have been driving the market in a positive direction.

Brazil Hair Care Market: Hair Care Market: Quarterly Household Disposable Income Growth, by Quarter, in %, Brazil, 2022

Hair Care Products like Shampoo are Gaining Importance in the Market

Shampoo products that claim to have additional functionalities such as hair repair and nourishment imparting nature are gaining importance in the market. Moreover, shampoo is one of the most commonly used hair care products in the country. Dry shampoo, and shampoo in small unit packaging tend to drive the market in a positive direction as these products are extensively available in retail establishments like supermarkets and other distribution channels operating in the country. Innovative packing strategies and combo offers offered by the manufacturers in the market encourage consumers in the market to choose these products in the market. For instance, P&G offers shampoo with conditioner combos that have collective claimed functions such as hair loss treatment.

Brazil Hair Care Market2

Hair Care Market in Brazil Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)