Market Trends of Brazil Kitchen Appliances Industry
Rising Sales Through Online Channels
Online revenue share of home appliances and kitchen appliances in Brazil observed a continuous increase over the years. It led to an increasing number of manufacturers offering their products through online channels of e-commerce and direct websites. Over the years, the number of E-commerce users in Brazil and penetration of E-commerce observed a continuous increase, which is further driving the revenue of manufacturers as well as retailers. Consumer electronics, of which kitchen appliances are a part, exist as the second largest category in revenue per user of the Brazilian e-commerce market. It created opportunities for global players to enter the market and expand their home appliance sales.
Rise in Disposable Incomes and Growth in Hospitality is Driving the Market
The consumption of kitchen appliances in Brazil is expected to increase significantly. It is due to increased disposable incomes and the number of people living in cities. It significantly impacted the retail sector as consumer buying habits changed. Joint families are becoming less common, and nuclear families are becoming more popular. This has increased the demand for housing, leading to a rise in kitchen appliance consumption. Consumers are looking for appliances that can save time and effort, and they are also looking for cost-effective appliances. Therefore, the market for Kitchen Appliances is expected to see a surge in demand over the coming years.
Kitchen appliances are used for cooking and storing food in homes and businesses, such as hotels, restaurants, and canteens. They are also used in offices and educational institutions. The demand for kitchen appliances is increasing due to changing lifestyle habits and the development of technology. Consumers tend to switch to new appliances more frequently, which leads to an increase in sales volume. With the increasing number of restaurants and food joints, the market of kitchen appliances is also expanding in Brazil. Brazil includes 70 ongoing hotel projects, of which 25 will be in the five-star segment, while the other 45 are targeting the four-star market.
