Brazil Luxury Goods Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 3.59 Billion |
| Market Size (2029) | USD 4.62 Billion |
| CAGR (2024 - 2029) | 5.15 % |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
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Brazil Luxury Goods Market Analysis
The Brazil Luxury Goods Market size is estimated at USD 3.59 billion in 2024, and is expected to reach USD 4.62 billion by 2029, growing at a CAGR of 5.15% during the forecast period (2024-2029).
The growing affluence of the urban population in Brazil has emerged as a significant driver for the thriving luxury goods market. As the wealthiest segments of society accumulate greater financial resources, they are increasingly seeking out luxury and aspirational products to reflect their elevated social status and purchasing power. According to the World Bank, in 2022, the richest 20 percent of Brazil's population held 56.9 percent of the country's total income. Also, Based on data from the Brazilian Institute of Geography and Statistics, in 2023, the top 10% of income earners in Brazil had an average monthly pre-tax income of 7,580 Brazilian reals. This figure is over 12 times higher than the average monthly income of 629 reals for the bottom 50% of the population. As the middle-class and affluent consumer base continues to grow, there is an increasing demand among Brazilian shoppers for luxury products that convey a sense of rarity and distinction. The Brazilian luxury goods market has also been significantly influenced by the power of brand endorsements. Leveraging the widespread appeal and aspirational status of high-profile celebrities, influencers, and social media personalities, luxury brands have been able to drive heightened consumer awareness and desire for their products. For instance, in March 2023, Italian fashion house Fendi added Brazilian singer-songwriter Iza to its roster of brand ambassadors. This partnership aligns with Fendi's strategy of collaborating with international music talents to connect with global audiences. The partnership allows Fendi to leverage Iza's influence and appeal among younger, fashion-forward consumers in Brazil and beyond.
Brazil Luxury Goods Market Trends
Luxury Clothing and Apparel Experience High Sales
Brazilian consumers exhibit a robust inclination towards fashion, style, and personal grooming, underpinned by the rich cultural heritage and dynamic fashion landscape. They prioritize high-quality, trendy attire that mirrors both local and global fashion currents. Luxury fashion brands are known for their unique and innovative designs. Wearing luxury apparel allows individuals to express their style and stand out from the crowd. It often showcases the latest fashion trends and is associated with exclusivity. In addition, attributed to the large retail space and convenient conventional services, offline channels, such as specialty stores, remained one of the most preferred points of sale for luxury apparel. The increasing popularity of luxury apparel among millennials is further driving the market growth as they are more likely to be driven by the latest fashion trends than other consumer groups.
Multi-brand Stores Are Shopping Spots For Luxury Goods
Multi-brand stores offer a curated selection of products from various luxury brands, providing customers with a comprehensive shopping experience. One of the primary drivers behind the growing demand for luxury goods via multi-brand stores is the increasing preference among consumers for a broader range of options and the ability to compare and discover new brands. Brazil's affluent consumers, particularly the younger generations, are becoming more discerning and are seeking out unique, niche, and lesser-known luxury brands in addition to the established industry leaders. Multi-brand stores cater to this demand by offering a diverse portfolio of luxury products, allowing customers to explore and discover new brands that align with their style and preferences. The presence of high-end multi-brand luxury stores such as Shopping Cidade Jardim, Le Lis Blanc, Daslu, Galeria Melissa, and Shopping Iguatemi is significantly driving the growth of these channels, as these retailers provide a diverse range of luxury brands and cater to the affluent consumer base.
Brazil Luxury Goods Industry Overview
The Brazilian luxury goods market is fragmented, as many international companies and domestic luxury brands compete for market share. Notable companies include Hermes International SA, Prada SpA, LVMH Moet Hennessy Louis Vuitton, Chanel SA, and KERING SA. The key players aim to increase their customer base by investing in an extensive distribution network. In a move to increase revenue, major players are expanding their trade opportunities through strategic acquisitions and partnerships with e-commerce giants.
Brazil Luxury Goods Market Leaders
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Hermès International S.A.
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Grupo LVMH
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Kering Group
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Prada Holding S.P.A.
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Chanel limited
*Disclaimer: Major Players sorted in no particular order
Brazil Luxury Goods Market News
- June 2024: Tommy Hilfiger made a multi-year partnership with the United States SailGP Team as its Official Lifestyle Apparel Partner. Sharing an ethos of disruption and innovation, Tommy Hilfiger and the US SailGP Team use the partnership to push the boundaries of performance, design, and culture.
- May 2024: Loewe entered the South American market with its First Store in Sao Paulo. The 1,238-square-foot store offers spring 2024 women’s ready-to-wear alongside bags, shoes, small leather goods, eyewear, and other accessories.
- May 2024: Loewe launched a jewelry collection in Collaboration with Lynda Benglis. The collection features 20 designs that resemble wearable sculptures.
Brazil Luxury Goods Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Increasing Strategic Investments & Initiatives Propelling The Demand
- 4.1.2 Increasing Tourism And Growing Cultural Influence
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4.2 Market Restraints
- 4.2.1 High Import Taxes And Other Economic Factors
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4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Clothing and Apparel
- 5.1.2 Footwear
- 5.1.3 Jewelry
- 5.1.4 Watches
- 5.1.5 Bags
- 5.1.6 Other Types
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5.2 By Distribution Channel
- 5.2.1 Single-brand stores
- 5.2.2 Multi-brand stores
- 5.2.3 Online Stores
- 5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Positioning Analysis
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6.3 Company Profiles
- 6.3.1 Prada Holding S.P.A.
- 6.3.2 Hermès International S.A.
- 6.3.3 Chanel limited
- 6.3.4 Kering Group
- 6.3.5 PUIG
- 6.3.6 LVMH Moët Hennessy Louis Vuitton
- 6.3.7 PVH Corp
- 6.3.8 Compagnie Financiere Richemont SA
- 6.3.9 H.Stern Jewelry
- 6.3.10 Nike Inc.
- 6.3.11 Rolex SA
- *List Not Exhaustive
7. MARKET OPPURTUNITIES AND FUTURE TRENDS
Brazil Luxury Goods Industry Segmentation
Luxury goods are premium products that command higher prices than their counterparts in the market. Customers are willing to pay these elevated prices due to the products' distinct selling points and strong brand associations.
The Brazil luxury goods market is segmented by type and distribution channel. By type, the market is segmented into clothing and apparel, footwear, bags, jewelry, watches, and other luxury goods. By distribution channel, the market is segmented into single-brand stores, multi-brand stores, online stores, and other distribution channels.
The report offers market size and forecasts in value terms (USD) for all the above segments.
| By Product Type | Clothing and Apparel |
| Footwear | |
| Jewelry | |
| Watches | |
| Bags | |
| Other Types | |
| By Distribution Channel | Single-brand stores |
| Multi-brand stores | |
| Online Stores | |
| Other Distribution Channels |
Brazil Luxury Goods Market Research FAQs
How big is the Brazil Luxury Goods Market?
The Brazil Luxury Goods Market size is expected to reach USD 3.59 billion in 2024 and grow at a CAGR of 5.15% to reach USD 4.62 billion by 2029.
What is the current Brazil Luxury Goods Market size?
In 2024, the Brazil Luxury Goods Market size is expected to reach USD 3.59 billion.
Who are the key players in Brazil Luxury Goods Market?
Hermès International S.A., Grupo LVMH, Kering Group, Prada Holding S.P.A. and Chanel limited are the major companies operating in the Brazil Luxury Goods Market.
What years does this Brazil Luxury Goods Market cover, and what was the market size in 2023?
In 2023, the Brazil Luxury Goods Market size was estimated at USD 3.41 billion. The report covers the Brazil Luxury Goods Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Brazil Luxury Goods Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Brazil Luxury Goods Industry Report
Statistics for the 2024 Brazil Luxury Goods market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Luxury Goods analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
