Brazil Pouch Packaging Market Size (2024 - 2029)

Brazil Pouch Packaging Market Analysis

The Brazil Pouch Packaging Market size is estimated at USD 1.68 billion in 2024, and is expected to reach USD 2.10 billion by 2029, growing at a CAGR of 4.58% during the forecast period (2024-2029). In terms of shipment volume, the market is expected to grow from 17.26 billion units in 2024 to 22.45 billion units by 2029, at a CAGR of 5.40% during the forecast period (2024-2029).

The demand for packaged and processed foods, driven by shifting consumer lifestyles, fuels the Brazilian pouch packaging market. These flexible pouches, crafted from materials like paper and plastic, often feature spouts and caps.

• As the largest economy in Latin America, Brazil's food industry thrives on factors like a burgeoning population, robust consumer purchasing power, and substantial export figures. Notably, the United States Department of Agriculture (USDA) reports a 7.2% growth in the Brazilian food processing sector in 2023 compared to the previous year.
• With a rising tide of tourism and a notable shift in consumer preferences toward urban areas, Brazilians are increasingly favoring snack and processed foods, often packaged in retort pouches. Furthermore, a surge in demand for processed foods is underscored by data from the Brazilian Food Industry Association (ABIA), highlighting meat products, processed cereals, and dairy as the top contenders in 2023.
• Compact and lightweight pouch packaging solutions are versatile, accommodating a range of products from snacks and pet food to capsules and liquids. To meet this surging demand, manufacturers in Brazil are focusing on constant product innovation and new launches.
• For example, in March 2024, Switzerland's SIG Group partnered with DPA Brazil, a dairy giant, to introduce spouted pouch packaging for DPA's Chamyto yogurt brand. This strategic move is poised to bolster SIG's foothold in the Brazilian market.
• While pouch packaging offers convenience and versatility, its limited barrier properties stand out as a notable drawback. Compared to the sturdier protection of cans or bottles, pouches, being thinner, might hinder the market's growth.

Brazil Pouch Packaging Industry Segmentation

Pouch packaging is a flexible packaging product made from barrier films or paper or foil, depending on the end user’s requirement. This report analyzes the factors that impact geopolitical developments in the studied market based on the prevalent base scenarios, key themes, and end-user industries-related demand cycles. The analysis is based on the market insights captured through secondary and primary research. The market also covers the major factors impacting the growth of the pouch market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content that is or is to be packed inside the pouch packaging solution.

The Brazil Pouch Packaging Market is Segmented by Material Type ( Paper, Plastic and Aluminum), by Resin Type - Plastic ( Polyethylene, Polypropylene, PET, PVC, EVOH, Other Resins), by Product ( Flat ( Pillow and Side Seal), Stand Up), by End-User Industry (Food (Candy & Confectionery, Frozen Foods, Fresh Produce, Dairy Products, Dry Foods, Meat, Poultry, And Seafood, Pet Food, Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)), Beverage, Medical and Pharmaceutical, Personal Care and Household Care, and Other End-User Industries).. The market sizing and forecasts are provided in terms of volume (Units) and revenue (USD) for all the above segments.