Market Trends of Brazil Pouch Packaging Industry
The Food Segment is Expected to Dominate the Market
- Driven by evolving consumer lifestyles and advancements in food technology, the Brazilian market is witnessing a surge in the demand for pouches, particularly for ready-to-eat meals and packaged foods. Stand-up pouches, known for prolonging food freshness and protecting products during transit and storage, are becoming increasingly popular in the country.
- Moreover, the appetite for retort pouch packaging is rising in Brazil, spanning dairy products, confectioneries, processed fruits, and even pet foods. These pouches, available in various materials like plastic and paper, with multiple open-and-close options, are further fueling the market's growth.
- Key players in Brazil, like Plaszom Zomer Industria De Plasticos Ltda, emphasize diverse pouch packaging solutions for the food industry. They focus on preserving food products' properties, nutrients, and flavors, aligning with the market's demands. Notably, there is a concerted effort toward manufacturing sustainable and recyclable pouches, catering to various food applications, from sauces and yogurts to baby and pet foods.
- The growth in processed food sales in Brazil is amplifying the demand for stand-up pouch packaging, especially for candies, snacks, and various food items. Data from the Brazilian Food Processors Association (ABIA) revealed that the sector's revenue was USD 231 billion in 2023, marking a 7.2% increase from the previous year.
Understand The Key Trends Shaping This Market
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Retort Pouch Packaging is Expected to Have the Largest Market Share
- The demand for retort packaging in Brazil is surging, driven by the country's expanding food, beverage, and pharmaceutical industries. This growth is further fueled by a rising population and increasing per capita income. Retort pouches, favored for their ability to keep contents fresh and extend the shelf life of foods, are a staple in ready-to-eat food packaging in Brazil.
- Brazil's pharmaceutical and medical sector is on a steep incline due to the market's access to high-quality, innovative, and competitively priced drugs. Retort pouches are popular in this sector, as they are designed to withstand essential thermal processes like sterilization, which is crucial for medical packaging.
- Major players like Amcor Group and Sonoco Products Company are at the forefront of innovation, tailoring pouches and closures to meet evolving consumer demands. For example, in February 2024, Amcor Group, an Australian entity with operations in Brazil, collaborated with Stonyfield Organic, a United States-based firm, to introduce the market's first-ever all-polyethylene (PE) spouted pouch, boasting an eco-friendly design.
- Retort pouches are becoming the go-to choice for food and liquid packaging in Brazil, offering extended shelf life without refrigeration. Notably, data from the Brazilian Food Processors Association (ABIA) highlights meat products as the leading segment in processed foods, closely followed by tea, coffee, and cereals, all of which prominently feature retort pouches.
