Market Share of Brazil Probiotics Industry
Major players in the Brazilian probiotics market include Lallemand Inc., BioGaia, General Mills, Danone, and Bio-K Plus International Inc. The leading players in the market enjoy a dominant presence in Brazil. Brand loyalty among consumers gives these companies the upper hand. Major players are focusing on introducing new products to the market to ignite the interests of consumers. New product development is the most preferred global probiotic drinks market strategy. Furthermore, the key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Certain players have been expanding their geographical presence by acquiring or merging with manufacturers in the domestic market.
Brazil Probiotics Market Leaders
-
Lallemand Inc.
-
BioGaia
-
General Mills
-
Danone
-
Bio-K Plus International Inc.
*Disclaimer: Major Players sorted in no particular order
