Market Trends of Brazil Ready-to-Drink (RTD) Coffee Industry
Growing Demand for Ready-to-Drink Beverages and Coffee
- Healthy drinking is becoming a major trend among Brazilian consumers, and that ready-to-drink coffee is gaining popularity due to its proven health benefits. It's also good to know that consumers are becoming more aware of the disadvantages of consuming alcoholic beverages and carbonated drinks.
- Various types of ready-to-drink coffee are introduced in the market to serve the vast consumer base spread in South America. There is an increased demand for on-the-go, convenient, ready-to-drink beverages among consumers owing to the country's busy lifestyles and increasing working population.
- According to the Brazilian Institute of Geography and Statistics (Portuguese: Instituto Brasileiro de Geografia e Estatística (IBGE)), the number of employed persons in Brazil reached nearly 98.3 million in the second quarter of 2022. With a large and growing workforce, the demand for convenient and portable options like ready-to-drink coffee beverages is likely to continue increasing in the country. Moreover, the convenience and versatility of these drinks make them an appealing choice for many consumers.
Understand The Key Trends Shaping This Market
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Online Retail Channels hold Largest Market Share
- The availability of ready-to-drink products in different distribution channels like supermarkets, retail stores, and online channels is increasing its demand in the market. Online retail channels, like shopping websites, provide multiple discounts and offers on products. E-commerce websites provide consumers with a wide variety of products and brands, including ready-to-drink coffee beverages, in one convenient place. This makes it easier for consumers to compare different products and prices and make informed purchasing decisions without having to visit multiple stores.
- The convenience of online shopping and home delivery is also a major factor driving the growth of e-commerce in Brazil. With busy working schedules and limited time for shopping, many consumers are opting to purchase products online and have them delivered directly to their homes or offices. This saves them time and effort and allows them to enjoy the convenience of ready-to-drink coffee beverages without having to visit a store or coffee shop.
- E-commerce websites like Amazon, Shopee, and Walmart have become increasingly popular in Brazil, providing consumers easy access to a wide range of products, including ready-to-drink coffee beverages. These websites typically ensure that the products they offer are fresh and within the expiry date, providing consumers with added convenience and peace of mind when purchasing these products online.
- The use of mobile devices is also driving the growth of e-commerce in Brazil, particularly among young consumers who are highly connected and prefer to use mobile devices for online shopping. As a result, the demand for ready-to-drink coffee products is likely to increase further over the medium term, driven by the convenience and portability of these products and the increasing consumption of on-the-go convenience products in the country.
