Market Size of Breakfast Cereals Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.08 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Breakfast Cereals Market Analysis
The breakfast cereals market is projected to register a CAGR of 5.08% during the next five years.
The growth of the market increased due to the changing food habits and the influence of western culture on the dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Also, consumer preference for nutritious and healthy food on a regular basis is driving the market. Moreover, the robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market.
The growth of the breakfast cereal market can be positively attributed to factors such as the resurgence of the hot cereal sector and increasing demand for premium products. The hot cereal sector is made up of products that are heated before eating, with the prime example being porridge. The demand for hot cereals is likely to continue on an upward trajectory over the next five years.
Breakfast Cereals Industry Segmentation
Breakfast cereals are made from processed grains that are often eaten with the first meal of the day. It is primarily consumed as a breakfast, mostly in western societies.
The global breakfast cereal market is segmented by type, distribution channel, and geography. Based on type, the market is divided into ready-to-cook breakfast cereals and ready-to-eat breakfast cereals. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retailers, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value in USD million.
| Type | |
| Ready-to-cook Cereals | |
| Ready-to-eat Cereals |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retailers | |
| Other Distribution Channels |
| Geography | |||||||||
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Breakfast Cereals Market Size Summary
The breakfast cereal market is experiencing significant growth, driven by evolving consumer food habits and the influence of Western dietary patterns. This shift is largely due to the convenience and ease of consumption that breakfast cereals offer, making them an attractive option for those seeking quick meal solutions. The increasing consumer preference for nutritious and healthy food options is further propelling market expansion. The rise of convenience stores, which enhance brand visibility, also contributes to the market's robust growth. Additionally, the resurgence of the hot cereal sector and the growing demand for premium products are positively impacting the market. Consumers' increasing health consciousness has led to a higher demand for cereals rich in fiber and protein, with major companies like Kellogg, Nestle SA, and General Mills responding by diversifying their product offerings to meet these needs.
Globally, the demand for breakfast cereals is on the rise, fueled by urbanization, a growing middle-class population, and increased disposable incomes, particularly in developed and developing regions. The market is witnessing a surge in sales, with regions such as India, the United States, Canada, and the United Kingdom showing significant growth. In the Asia-Pacific region, China leads the market, followed by Japan and Australia, driven by a shift towards healthier breakfast options and the adoption of Western lifestyles. The competitive landscape of the breakfast cereal market is characterized by the presence of numerous domestic and global players, including Kellogg Company, General Mills Inc., and Nestle SA. These companies are heavily investing in research and development to introduce innovative and health-focused products, while also engaging in strategic collaborations to enhance their market presence.
Breakfast Cereals Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Ready-to-cook Cereals
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2.1.2 Ready-to-eat Cereals
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retailers
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 France
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2.3.2.4 Spain
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle East and Africa
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Breakfast Cereals Market Size FAQs
What is the current Breakfast Cereals Market size?
The Breakfast Cereals Market is projected to register a CAGR of 5.08% during the forecast period (2024-2029)
Who are the key players in Breakfast Cereals Market?
General Mills Inc., Nestle SA, The Kellogg Company, The Campbell Soup Company (Freedom Foods) and Post Holdings Inc. are the major companies operating in the Breakfast Cereals Market.
