Market Trends of Global Breast Pumps Industry
This section covers the major market trends shaping the Breast Pumps Market according to our research experts:
The Closed System Breast Pumps Segment is Expected to Hold a Significant Market Share Over the Forecast Period
A breast pump with a milk barrier is known as a closed-system breast pump. The barrier prevents the milk from overflowing and leaking into the pump mechanism and provides the milk with a hygienic route. Some of the closed-system breast pumps available in the market include Medela Freestyle, Symphony, Pump in Style; Lucina Melody one; Evenflo; Spectra S2 plus, Lansinoh Signature Pro Double, Ameda Mya Joy, Motif Luna, Elvie Stride, and Zomee Z2, among others.
Open breast pumps are comparatively less hygienic than closed breast pumps, and they register high usage rates as these systems are contamination-free. For instance, the 2022 report from Exclusive Pumping stated that breast milk may potentially enter the tubing of open-system breast pumps and go to the motor since there is no barrier between the pump components and the tubing. As the motor cannot be cleaned, the open system's pump cannot be sterilized for usage by a different user. Product launches in the field of closed-system breast pumps are promoting the market segment's growth. For instance, in March 2022, TensCare launched a new breast pump named Nouri, which offers a closed pump system and fast pumping. The Nouri range includes both single and double pumping, with adjustable modes.
Therefore, due to the aforementioned factors, closed breast pump systems are expected to register significant growth over the analysis period.
North America is Expected to Hold a Major Market Share Over the Forecast Period
The North American region is expected to contribute significantly to the market growth during the study period. Factors such as greater market penetration of breast pumps, high women's employment rates, growing healthcare expenditure, and well-established healthcare infrastructure are driving the growth of the market in the region. Furthermore, the United States is a major contributor to regional growth owing to factors such as increased product launches and government initiatives to boost the market's growth in the studied region.
Certain initiatives taken by organizations and governments are promoting market growth and generating awareness among the population. For instance, the American Society for Biochemistry and Molecular Biology conducted an awareness program in 2021 focusing on awareness regarding breastfeeding. Both mother and child may gain emotionally or psychologically from breastfeeding. These kinds of programs are boosting the market growth in the studied region.
Furthermore, product launches and company collaborations in North America have a significant impact on the growth of breast pumps. Many working mothers prefer to express their milk with the breast pump and store it for the baby while they are at work. Electric and automated breast pumps have made the process of pumping simple and less time-consuming. In January 2022, Medela, a North American-based company, launched a single electric breast pump named "Solo" in Canada for breastfeeding moms and working women at an affordable rate. Likewise, in November 2020, Medela and Aeroflow Breastpumps launched a dream at-home breastfeeding and pump room makeover in the United States.
Hence, due to the above-mentioned facts and benefits of breast pumps, the market is expected to grow in the studied region.
