Market Trends of Calcium Citrate Industry
Increased Demand for Supplements
The calcium citrate market primarily depends on the aging population that is highly susceptible to bone injuries and fractures. The aging or geriatric population is one of the most significant target segments for global bone and joint health supplement manufacturers. Maintaining a healthy lifestyle and preventing age-related bone diseases, particularly at an older age, is making consumers pay premium prices for these supplements, as they impart health benefits, targeting treatment of a specific segment of the human body. According to World Bank data, in 2021, 17.04% of the population was over 65 years old, while 64.72% were between the ages of 15 and 64. According to the World Health Organization (WHO), in 2021, almost 22 million individuals in Europe and 14 million in the United States had osteoporosis. According to the National Library of Medicine, in 2021, it was observed that more than 1033 million people had osteoporosis. These alarming figures have given significant momentum to the market studied.
An increasing number of millennials are opting for calcium-based supplements. Women, especially in their mid-30s, have shown greater interest in calcium-based supplements to maintain their bone health, further fueling the calcium citrate market. The major technological advantage in favor of calcium citrate-based supplements is their high absorption efficiency - calcium citrate does not require any extra bile acids (secreted during digestion) for its absorption. The market has recently witnessed the emergence of calcium citrate supplements in various forms, including tablets, capsules, chews, liquids, and powders due the diseases such as bone deterioration and osteoporosis, The demand for bone and joint health supplements, as evident from the graph, is set to witness a decent growth rate. As it is well-known for bone and joint health, calcium is a main growth-promoting factor.
Asia-Pacific Remains the Largest Market
The Asia-Pacific region is a prominent market due to major economies such as China and India. China remains the largest consumer and exporter of calcium citrate in the region, with several small domestic players offering calcium citrate in multiple grades at competitive pricing. The number of new entrants producing calcium citrate in the country has been increasing over the years, which reflects the growing demand for the compound in the market. The broad spectrum of applications of calcium citrate in various industries, such as food and beverages, pharmaceutical, and animal feed, is driving the market for calcium citrate in the country. The compounds' availability in powder, solid, liquid, and granular forms suits well with every end-user industry, leading to market growth over the years. The region offers huge potential demand for the compound as an additive and preservative in the food and beverage industry. The increasing demand for cosmetics and personal care products is likely to propel the demand for calcium citrate in the region.
