Market Trends of Camping Equipment Industry
Rising Participation in Outdoor Recreational Activities
The increasing participation in outdoor recreational activities is a significant factor that drives the growth prospects of the market. Factors such as changes in lifestyle and attitudes, demographics, increasing recreational expenditure, and the physical and mental benefits of outdoor activities inspire consumers to engage in outdoor activities. Due to the increased urbanization and working population, people find it difficult to give time to their families and friends. Thus, camping on weekends helps them connect with their families and friends. Outdoor activities also help maintain a proper work-life balance. Camping is becoming a popular recreational activity, including camping in cars or tents, recreational vehicles, or the backyard, as it helps the body release higher levels of serotonin, a naturally produced neurotransmitter that helps regulate mood, appetite, and sleep. Serotonin also improves cognitive functions such as memory and learning. According to the report published by the North American Camping Club in April 2022, camping accounts for 40% of leisure travel trips, and 36% of people go camping at least once a year in North America. The report also states that, in 2021, 66% of people preferred to camp in tents, while 82% of people bought RVs, i.e., recreational vehicles for camping.
North America Holds a Major Share in the Market
North America accounted for the largest share of the camping equipment market, with the United States being the major market, followed by Canada and Mexico. The increased number of consumers demonstrating their interest in camping has further propelled spending on camping equipment. For example, according to KAO's monthly report published in January 2022, 70% of people who went camping in 2021 planned to camp again in 2022. Due to the fast lifestyles and busy schedules, spending time with families via camping was one of the most favorable options chosen by North Americans. For example, in 2021, Canada contributed 64% of camping incidents, according to the North American Camping Club report. Numerous brands in the camping equipment industry are also penetrating this market, thus increasing their sales revenue. For example, Decathlon, one of the fastest-growing brands, conquered the camping equipment markets worldwide, including Mexico. The brand offers a range of camping products in Mexico, including tents, sleeping bags, mattresses, chairs, cooking wear, and other camping accessories. This factor has propelled the market's growth significantly across the country.
