Market Trends of Canada Aesthetic Devices Industry
Body Contouring and Cellulite Reduction Segment is Expected to Register High Growth in the Forecast Period
Body contouring, or body sculpting, refers to surgical procedures that improve the appearance of skin and tissue after major weight loss. Body contouring surgeries can include panniculectomy (removal of excess skin in the lower abdominal region), abdominoplasty (tummy tuck), liposuction, and excisional body lifts, such as a lower body lift, arm lift (Brachioplasty), inner thigh lift or buttock augmentation.
Lifestyle changes have increased the obese population in Canada. According to a Springer article published in March 2022, obesity among Canadian adults is 18.7% of the working adult population being obese. Obesity is associated with an increased risk of many chronic conditions, such as cancer, hypertension, and type 2 diabetes. Thus, rising obesity among Canadians is expected to contribute to the increasing demand for body contouring procedures in the country mainly body contouring procedures which are expected to drive segmental growth.
According to Canadian Institute for Health Information (CIHI), data published in 2022, the elderly population in Canada aged 65 and older are expected to reach 10.4 million by 2037. Hence, the above-mentioned factors are expected to increase the demand for fat-reduction therapies and procedures, which will help the growth of the body contouring and cellulite reduction segment.
Breast Augmentation is Expected to Register Notable Growth in the Forecast Period
Breast Augmentation is a surgery to increase breast size which involves placing breast implants under the breast tissue or chest muscles. These procedures refer to breast enhancement surgery that is meant to improve the breast's fullness shape and contours.
The growing number of breast augmentation procedures due to the rising demand among the Canadian population is expected to be the major driver for the growth of the segment. For instance, the article published in Plastic and Reconstructive surgery- global Journal in August 2021 mentioned that 42.7% of cosmetic procedures were breast augmentation procedures in Canada. Likewise, the Sage Journal article published in May 2021 mentioned that among 11 Canadians, 9 of them have undergone breast augmentation procedures. Additionally, the rise in breast cancer among the Canadian population is also expected to contribute to the growth of the studied segment. As per the CBC data in October 2022, one in eight Canadian women was diagnosed with breast cancer in a lifetime. Such a high prevalence of breast cancer is expected to drive the growth of the studied segment.
Also, the increasing product approvals and launches for breast augmentation procedures in Canada by various key market players are expected to contribute to the growth of the market. For instance, in March 2022, Sientra received approval from Health Canada to market the company's line of smooth surface, high-strength cohesive silicone gel breast implants in Canada.
Thus, the increasing adoption of breast augmentation procedures, the prevalence of breast cancer, high healthcare expenditures, and innovative product launches are expected to drive the growth of the studied segment over the forecast period.
