Canada Location-Based Services Market Size (2024 - 2029)

Canada Location-Based Services Market Analysis

The Canada Location-Based Services Market is expected to register a CAGR of 12.05% during the forecast period.

During the past few years, location-based services (LBS) have emerged significantly. It is increasingly used to locate friends in an area, locate the nearest restaurant, or advertise deals to shoppers nearby. LBS enables users to access timely and relevant information about their immediate surroundings while allowing businesses to keep their customers updated on their orders. These LBS applications enhance user experiences by providing a convenient way to interact with businesses.

• The most rapidly advancing positioning methods rely on mobile positioning and satellite-based GPS. With the increasing availability of technologies such as global cell identity (CGICTA) and enhanced observed time differences (E-OTD), the practical precision typically ranges between 50 and 1000 meters. These technologies offer end-users various opportunities depending on the accuracy needed for specific location identification applications.
• Location can be determined using E-OTD, observed timed difference of arrival (OTDOA), wireless-assisted GNSS (A-GNSS), and hybrid technologies, which combine A-GNSS with other standard technologies. Location-based services that track the movement of vehicles can provide commuters and service seekers with improved accuracy in determining their location and real-time estimated arrival times. \
• This enabled them to access more precise and reliable information regarding their current position and expected arrival times. This is expected to gain a significant market base, coupled with the countries' significant efforts worldwide to achieve smooth transportation goals as a part of their smart city projects. These developments are expected to increase opportunities, particularly in the Canadian markets, over the forecast period.
• In addition, the market is witnessing substantial investments in integrating 3D mapping applications with smartphones, attracting key players like Samsung, Nokia, and other original equipment manufacturers (OEMs). These companies actively enter the market, recognizing the potential and value of incorporating 3D mapping capabilities into smartphones. Online web service providers like Microsoft Corp. and Amazon Inc. have started offering 3D maps on their platforms. 
• For instance, in the previous year, Ecopia AI revealed a funding collaboration with Sustainable Development Technology Canada (SDTC) that aims to facilitate the development of high-precision 3D vector maps across the top 100 cities in Canada. These occurrences are anticipated to stimulate demand in emerging economies during the forecast period.
• However, location-based services are revolutionizing various businesses where resource efficiency is crucial. Individuals' positions may be tracked at all times, and LBS gives the visibility needed to keep people safe. As a result, data security and privacy become increasingly important for users, as misuse might result in disastrous consequences. In recent years, the frequency of data breaches has risen considerably due to various applications defying restrictions to access a user's location without authorization.

Canada Location-Based Services Industry Segmentation

Location-based services (LBSs) are computer or mobile applications that provide information based on the location of the device and the user, primarily through mobile portable devices, such as smartphones and mobile networks. The precision of the location services primarily depends on the hardware and software used in the mobile communication system, along with the positioning server.

Canada's location-based services market is segmented by component (hardware, software, and service), location (indoor and outdoor), application (mapping and navigation, business intelligence and analytics, location-based advertising, social networking and entertainment, and other applications), and end-user (transportation and logistics, it and telecom, healthcare, government, BFSI, hospitality, manufacturing, and other end-users).

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.