Canada Water Enhancer Industry Overview
The unclear positioning of the high-valued products is causing barriers to trade and causing companies to observe the cannibalization of sales between their water-enhancer category and cordial product sales. For this reason, the major companies are aiming towards the development and introduction of new package types and manufacturing processes, as a strategy to deliver water enhancers. The innovation of blending exotic flavors is another market strategy adopted by Kraft Heinz company to expand into several regional markets. Moreover, other global brands are trying to increase their sales through advertisements and by introducing and displaying their products in a way that they catch consumer sight easily.
Canada Water Enhancer Market Leaders
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The Coca-Cola Company
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PepsiCo Inc.
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Wisdom Natural Brands
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Kraft Heinz Company
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Nestle SA
- *Disclaimer: Major Players sorted in no particular order
