Canada Whey Protein Market Size (2024 - 2029)

The whey protein market in Canada is experiencing growth driven by increased health consciousness and the demand for protein-rich diets, which was notably heightened during the COVID-19 pandemic. This trend has led to a steady demand for whey protein across various segments of the food industry, as consumers increasingly opt for functional beverages and supplements. The market size is influenced by the rising awareness of healthy living, particularly among obese and overweight individuals, contributing to the surge in demand for fortified food products containing whey protein.

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Market Size of Canada Whey Protein Industry

canada whey protein market
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.70 %
Market Concentration Low

Major Players

Canada Whey Protein Market Major Players

*Disclaimer: Major Players sorted in no particular order

Canada Whey Protein Market Analysis

The Canada whey protein market is expected to register a CAGR of 4.7% during the forecast period (2022 - 2027).

The consumption of the protein-rich diet increased during the COVID-19 pandemic, as consumers started to consume more of those food and beverage, which had high nutritional claims, so as to keep their overall health in check. Therefore, this factor derived the revenue for whey protein ingredients in the Canadian market during the COVID-19 pandemic.

The rising awareness about healthy living among the population especially among obese and overweight residents is maintaining the steady demand for whey protein across various segments of the food industry.

Growing health consciousness has led to an increased demand for functional beverages and supplements. Consumers nowadays prefer healthy food and fortified food products, as a result of which, the whey protein market is witnessing a surge in the country.

Canada Whey Protein Industry Segmentation

Whey protein is a mixture of proteins isolated from whey, the liquid material created as a by-product of cheese production. The proteins consist of α-lactalbumin, β-lactoglobulin, serum albumin, and immunoglobulins. The Canada whey protein market is segmented by type and application. Based on type, the market is segmented into whey protein concentrate, whey protein isolate, and hydrolyzed whey protein. On the basis of application, the market is segmented into sports and performance nutrition, infant formula, and functional/fortified food. For each segment, the market sizing and forecasting have been done in value terms (USD million).

By Type
Whey Protein Concentrate
Whey Protein Isolate
Hydrolyzed Whey Protein
By Application
Sports and Performance Nutrition
Infant Formula
Functional/Fortified Food
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Canada Whey Protein Market Size Summary

The whey protein market in Canada is experiencing steady growth, driven by increasing consumer awareness of health and wellness. The COVID-19 pandemic has significantly boosted the demand for protein-rich diets, as individuals sought to enhance their nutritional intake for better health. This trend has sustained the demand for whey protein across various food industry segments, particularly in functional beverages and supplements. The market is further propelled by the rising consumption of fortified food products, which align with the growing health consciousness among Canadians, especially those who are obese or overweight. Additionally, the demand for whey protein in baby food products, especially infant formulas, is on the rise due to its digestive benefits and potential to prevent common allergic diseases in infants.

The sports industry also contributes to the market's expansion, as whey protein is favored for its muscle-building properties and high-quality protein score. Its role in exercise and fitness routines, aiding in muscle repair and growth, has made it a popular supplement among fitness enthusiasts. The food-processing industry is leveraging whey protein for health drinks, further boosting market growth. Major players in the Canadian whey protein market, such as Agropur MSI LLC, Davisco Foods International Inc., and Arla Foods, are actively engaging in research and development, strategic initiatives, and product innovation to meet evolving consumer demands. Recent introductions, like Arla Foods' Nutrilac FO-7875 for high-protein yogurts and Lacprodan HYDRO.Clear for protein-fortified sparkling water, highlight the industry's commitment to innovation and meeting market needs.

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Canada Whey Protein Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Whey Protein Concentrate

      2. 2.1.2 Whey Protein Isolate

      3. 2.1.3 Hydrolyzed Whey Protein

    2. 2.2 By Application

      1. 2.2.1 Sports and Performance Nutrition

      2. 2.2.2 Infant Formula

      3. 2.2.3 Functional/Fortified Food

Canada Whey Protein Market Size FAQs

The Canada Whey Protein Market is projected to register a CAGR of 4.70% during the forecast period (2024-2029)

Agropur MSI, LLC, Arla Foods, Davisco foods international Inc., American Dairy Producers Institute and Fonterra Co-operative Group are the major companies operating in the Canada Whey Protein Market.

Canada Whey Protein Supplements Market Report Snapshots

Whey Protein Market in Canada Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)