Market Share of Car Rental Industry
The global market is fragmented, with numerous international and domestic companies operating across the world, according to market statistics. The industry overview highlights that the key participants include Enterprise Rent-A-Car, The Hertz Corporation, Sixt SE, Europcar, and Avis Budget Group. The primary focus of these players is on enhancing their services to gain a customer base and maximize profitability, contributing to the industry value. Collaboration is another key strategy implemented by industry players to strengthen their positions in the market.
- In April 2023, Hertz Global and Andre Dickens, the Mayor of Atlanta, launched Hertz Electrifies Atlanta, a PPP aimed at accelerating the adoption of electric vehicles and expanding the environmental and economic benefits of electrification in Atlanta.
Car Rental Market Leaders
-
Avis Budget Group Inc.
-
Sixt
-
Hertz Corp.
-
Enterprise Holdings Inc.
-
Europcar Group
*Disclaimer: Major Players sorted in no particular order
