Market Trends of Carbonated Beverage Processing Equipment Industry
This section covers the major market trends shaping the Carbonated Beverage Processing Equipment Market according to our research experts:
Growing Demand for Low Calorie Carbonated Drinks
Owing to busy lifestyles, ready-to-drink beverages have become popular among consumers. The increasing demand for clean-label, gluten-free, low-calorie, and low-carb products, has led to the elevation of the low-calorie ready to drink carbonated beverages market in the food industry. The growth in the overall functional beverage market and increasing health consciousness among consumers has fueled the growth of the low-calorie carbonated beverages market. Developing nations of Asia-Pacific and South America are likely to adopt the trend of low-calorie beverages in the years to come, and fuel the market for carbonated beverage processing equipment. In order to the widespread trend, even alcohol companies are coming up with low-calorie drinks for the consumers.
- For instance, in 2017, Diageo launched a low-calorie Seltzer under its brand Smirnoff. The company also offers these low-calorie RTD beverages, which have also have low carbohydrates, zero-sugar and artificial sweeteners.
North America and Europe Region Leading the Market
North America is estimated to represent the largest share of the worldwide carbonated beverages processing equipment market in terms of value. This is mainly owing to the introduction of new types of carbonated beverages, including ones that are targeted towards health-conscious consumers as well. However, the Asia-Pacific region has the potential for high growth during the period under consideration. This is owing to the rapid urbanization of various areas in the Asia-Pacific region as well as the increase in consumption of carbonated beverages among people due to the influence of western eating habits and lifestyle.
