Market Trends of Cardiac Rehabilitation Industry
Treadmill Segment is Expected to Hold a Significant Market Share in the Cardiac Rehabilitation Market
The treadmill is one of the most popular activities to keep the body healthy and is frequently utilized. It is strongly advised for people with a history of heart failure. The treadmill's main function during cardiac rehab is choosing a target heart rate. Patients are usually given a heart rate goal to achieve during their exercise. It has been observed that treadmill exercise is one of the best rehabs for cardiac patients as it works out the heart and the overall body.
For instance, according to the study published in the Journal of Clinical Medicine in January 2022, the effects of supervised treadmill exercise therapy on peripheral artery disease (PAD) patients' functional capacity and quality of life are favorable. Patients with PAD who get supervised treadmill exercise therapy have improved cardiorespiratory fitness, treadmill walking performance, and a lower mortality rate.
Product launches by the key market players support the market growth over the forest period. For instance, in August 2021, Peloton Interactive (PTON.O) launched its new treadmill with safety features in the United States. Treadmills have safety features, including a digital passcode to unlock the belt before a workout and a physical safety key that can help a runner come to a quick stop.
Thus, the above-mentioned factor is expected to boost the segment growth over the forecast period.
North America is Expected to Hold a Significant Share in the Market and Expected to do Same in the Forecast Period
North America is the most developed region in the world in terms of healthcare, primarily attributed to the higher adoption of the population to novel technologies and increasing focus on reducing the burden of heart disease. There is a growing demand for cardiac rehabilitation in the region, contributing to the growth of the market studied.
For instance, in August 2022, the Million Hearts, a national initiative, was co-led by the CDC and the Centers for Medicare & Medicaid Services to prevent 1 million heart attacks and strokes in 5 years. The initiative focused on partner actions on a small set of priorities selected for their impact on heart disease, stroke, and related conditions. The goals of the initiative included 70% participation in cardiac rehabilitation among eligible patients, along with a 20% reduction in physical inactivity.
Similarly, the Canadian Government focused on numerous programs to cope with heart disease and reduce mortality. For instance, in August 2022, the Canadian Government provided more than USD 1.7 million to three organizations to fund initiatives aimed at improving seniors' physical activity as well as those in low-income areas and school communities across Canada. Thus, a growing focus on physical activity and cardiac rehabilitation is expected to boost the market in the region.
Furthermore, various market players use several strategies, such as merger and acquisition, fundraising, and product introduction. For instance, in March 2022, Recora, a provider of virtual cardiac healing through telehealth, reported a USD 20 million investment round. Additionally, its cardiac rehabilitation program was accessible to clinicians and health plans across the country.
Thus, all the above-mentioned factors are expected to boost the market growth over the forecast period in the North American region.
