Market Trends of Carrots and Turnips Industry
This section covers the major market trends shaping the Carrots & Turnips Market according to our research experts:
Increasing Demand for Carrots
The increasing awareness of the usage of carrots and turnips in the diet among the health-conscious population in the world and the rising production of carrots with a focus on increasing productivity are likely to drive the market during the forecast period. The increasing trend of consuming salads and other lower-calorie foods and removing junk food from diets have also boosted the market for carrots in commercial foods.
Baby carrots are sold in the commercial food segment. They are longer carrots that have been peeled and cut into smaller sizes. The major demand for baby carrots is in the United States, Germany, Canada, the United Kingdom, France, and China. The development of the consumer market and the rapid increase in the popularity of ready-to-eat packaged foods have led to the invention of baby carrots in the United States.
Companies such as Bolthouse focus on replacing carrots and modifying the packaging to have them resemble junk foods with much lower calories and better nutrition. Bolthouse Farms and Grimmway Farms are the leading producers of baby carrots in the United States. The market for baby carrots is also growing rapidly in China due to the rising awareness of the benefits of consuming raw baby carrots, thus increasing overall baby carrot consumption. Children in China like baby carrots as a snack, and mothers consider them as nutritious. Thus, the increased awareness and rising consumption trend of baby carrots are expected to boost the demand for carrots during the forecast period.
North America Dominates the Market
The global consumption of carrots has shown a considerable increase in recent years. North America led the carrots and turnips market in 2022. Canada and the United States are the major markets for carrots in the region. The United States is a major carrot-producing country and among the largest carrot producers in the world. California is the biggest carrot-producing state in the country, contributing an 85% share of the carrots produced. Texas and Michigan are other states with significant carrot production in the United States.
Carrots are among the top-most freshly consumed vegetables in the country. The per capita consumption of carrots significantly increased in the United States, from 7.4 pounds in 2018 to 8.5 pounds in 2019. A major part of the country's demand for carrots and turnips is met by local production, while the rest is met through imports. The US import of carrots by volume reached 240,927.0 metric ton in 2021 from 209,784.0 metric ton in 2018. Thus, the rising consumption of carrots in the country is expected to boost the market's growth during the forecast period.
