Market Trends of Central And Eastern Europe Cold Chain Logistics Industry
Pharmaceutical Industry Driving the Growth of the Market
The pharmaceutical industry was historically not a big consumer of cold chain logistics since the majority of its drugs had no such requirement. Only in the recent past, there has been an explosion of cold chain activities with the growing acceptance of a new class of drugs called biologics. They have only recently come into the world of medicine but have already taken the market by storm, not only in terms of their treatment capability but also in terms of the demands they are placing on the pharmaceutical supply chain. Most biologics require both temperature and time-controlled distribution.
Central Europe is more developed compared to Eastern Europe and most pharmaceutical companies have a strong presence in Central Europe. Countries such as Switzerland, Austria, Poland, and Hungary have a large number of pharmaceutical companies that serve globally.
The pharmaceutical industry in Germany is highly regarded and follows its tradition as the 'world's pharmacy.' Consequently, Germany constitutes a primary pharmaceutical market and the fourth-largest worldwide after the USA, China, and Japan. Furthermore, Germany is the most prominent pharmaceutical manufacturing location within the European Union and ranks second in Europe after Switzerland. Moreover, Germany has the second-highest figures worldwide after the USA in biopharmaceutical production.
As the pharmaceutical sector grows, the companies are looking beyond traditional markets for globalized, traceable, secure and compliant supply chains providing services including cold-chain solutions, storage in multiple temperature zones, reverse logistics and advanced tracking technologies, which ensure total supply chain visibility, and reporting on merchandise flows across all modes of transport.
E-commerce Increasing the Demand for Cold Chain Logistics
European e-commerce has grown steadily over the past years, especially since the outbreak of the coronavirus. According to recent figures, online sales are contributing an increasing share of total retail sales in the European continent. In 2021, this share came to 19% in Central and Western Europe. This is a rise of 6% when compared to 2019, before the pandemic.
Ecommerce sales in Europe grew from EUR 621 billion in 2019 and were worth EUR 757 billion in 2020. Most of the online turnover is still being generated in Western Europe, which accounts for approximately 70% of total European online retail turnover. Central and Eastern Europe together show a 7% share of European e-commerce.
Cold Chain logistics are the systems in which companies store, package, and ship perishable goods, There are many different elements to cold chain services, from storage practices and packaging methods all the way to properly managing the inventory of perishable goods. For e-commerce businesses, the only way they can see long-term growth and success is by streamlining and optimizing their cold chain logistics.
