Market Share of Cereal Bar Industry
The global cereal bar market is fragmented in nature, with various players operating in the market. The market has witnessed high competition from several regional small-medium scale players. Some of the dominant players in terms of market share include Kellanova, Pepsico Inc., Mondelēz International Inc., General Mills Inc., and Mars Inc. key players are focusing on revamping their product portfolios to include products with clean labels, such as "vegan," "natural," "organic," or "free-from," to cater to the rising demand for healthy and natural products among the increasingly health-conscious consumers.
Cereal Bar Market Leaders
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PepsiCo, Inc.
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General Mills Inc.
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Kellanova
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Mondelēz International Inc
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Mars Inc
*Disclaimer: Major Players sorted in no particular order
