Market Share of Cereal Ingredients Industry
The cereal ingredients market is competitive in nature, having a large number of domestic and multinational players competing for market share. Companies are focusing on new product launches with healthier ingredients/organic claims, along with acquisitions, mergers, partnerships, and expansions as their key marketing strategies. For instance, Associated British Foods PLC acquired Dorset Cereals, a British breakfast food manufacturer, in 2014, which complemented the company's existing Jordans cereals and Ryvita crispbread brands. The major players include Archer Daniel Midland Company, Associated British Foods, Bunge Limited, Groupe Limagrain Limited, and RiceBran Technologies.
Cereal Ingredients Market Leaders
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Archer Daniels Midland Company
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Associated British Foods PLC
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Bunge Limited
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Groupe Limagrain Holding
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RiceBran Technologies
*Disclaimer: Major Players sorted in no particular order
