Cervical Pillows Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.50 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Cervical Pillows Market Analysis
The Cervical Pillows Market is expected to reach USD 4,450 million in 2026, registering a CAGR of 4.5% during the forecast period (2022 - 2027).
The outbreak of the COVID-19 pandemic had a significant impact on the global economy and healthcare system as most chronic pain services are subsequently deemed and all non-urgent outpatient visits in the hospitals have been reduced or interrupted to reduce the risk of the infection. COVID-19 has a significant impact on the cervical pillows market. For instance, according to an article published by the Multidisciplinary Digital Publishing Institute, in November 2021, titled 'Association between Psychological Stress and Neck Pain among College Students during the Coronavirus Disease of 2019 Pandemic: A Questionnaire-Based Cross-Sectional Study', neck pain was the most reported musculoskeletal disorders among the student, due to spending long hours on laptop and computers, during the pandemic. In addition, the students spending a lot of time reading, writing, and using computers or tablets are at a higher risk of developing neck pain. Similarly, in an article published by the European Spine Journal, in April 2021, titled 'Evidence for an effect of working from home on neck pain and neck disability among Swiss office workers: Short-term impact of COVID-19', it has been observed that working at computer or laptop increased neck pain intensity by 0.36 points per hour. Thus, the rising neck pain, among the population, during the pandemic has increased the demand for cervical pillows. Hence, COVID-19 has a positive impact on the studied market.
The major factor stimulating the market growth is the rising prevalence of neck and back pain, and technological advancements in pillow materials for cervical disorders.
The increasing incidents of neck and back pain among the population is the key factor driving the demand for cervical pillows. For instance, in a research article published by the International Journal of Health Sciences and Research, in February 2021, titled 'Prevalence of Neck Pain and Back Pain in Computer Users Working from Home during COVID-19 Pandemic: A Web-Based Survey', a survey was conducted in 129 participants between the ages of 18-65 years to find out the prevalence and measure functional disability of neck pain and back pain in computer users working from home during COVID-19 pandemic. The survey showed that 41.9 %, 24.8 %, and 3.1% of participants had mild, moderate, and severe functional limitations due to neck pain. In addition, as per the same source, 67.4%, 31.8%, and 0.8% of participants had mild, moderate, and severe functional limitations due to low back pain. Thus, the increasing prevalence of neck and back pain among computer users is expected to increase the demand for cervical pillows that helps in reducing stress and stiffness, thereby propelling the market growth. Also, as per a research article published by the Frontiers in Neurology, in March 2020, titled "A Pilot Study Evaluating the Prevalence of Cervical Spine Dysfunction Among Students of Dentistry at the Medical University", a study was conducted on 112 health students (73 women and 39 men). Also, it has been observed that 47.32% of the respondents experienced pain in their cervical spine and 31.25% of students reported discomfort in the suboccipital area. In addition, as per the same source, low-intensity chronic pain without functional problems was identified in 57.14% of the population, 58.03% of students experienced some moderate level of stress and 53.57% experienced mild cervical spine disorders. Thus, the increase in neck and back pain, as well as depression that is indirectly associated with neck pain, among students is expected to increase the demand for cervical pillows, thereby fueling the market growth.
Furthermore, the increasing product launches for treating cervical pain are also expected to fuel the market growth over the forecast period. For instance, in October 2021, Osteo launched Button Cervical Pillow and Contour Memory Foam Pillow, the latest comfortable and soft cervical pillows, that offer additional structural support to the neck and head. Also, in March 2021, Sleepsia launched a new and innovative cervical pillow with a butterfly design that provides additional structural support for the head and neck region and ensures proper head and neck alignment with the spine. Similarly, in April 2021, EasierHike launched Alpha Pillow, the one-breath inflated neck pillow as a travel product.
However, lack of attention and negligence towards cervical pain and slow or no difference in pain by cervical pillows are likely to impede the market growth over the forecast period.
Cervical Pillows Market Trends
This section covers the major market trends shaping the Cervical Pillows Market according to our research experts:
The Standard Pillow Segment is Expected to Witness Significant Growth Over the Forecast Period
A standard cervical pillow is an orthotic device that helps in removing spasms and tensions from the spine and maintains the natural cervical lordotic curve in a resting position. Standard cervical pillows are padded with foam cushioning. Foam-based cervical pillows are modified to promote a good fit for the neck and head in a resting position. In the current market, owing to the wider penetration of the pillow and the greater acceptability, these standard pillows have been found to be replaced with many alternatives, like polyester, and in some cases, feather-based pillows. These varying structural stability and stiffness cater to the demand for a wider range of cervical disorder patients with varying preferences for pillows.
The market for standard pillows is expected to witness wider demand and growth over the forecast period owing to the factors such as the increasing prevalence of neck and back pain and technological advancements in the material and the material quality and fabrication. For instance, as per a report published by the Journal of Health Monitoring, in March 2021, titled 'Prevalence of back and neck pain in Germany. Results from the BURDEN 2020 Burden of Disease Study', a telephonic survey was conducted between October 2019 and March 2020 to validate the prevalence of back and neck pain among adults in Germany. The findings showed that 61.3% of respondents reported that they have back pain in the previous 12 months. 15.5% of respondents stated they had chronic back pain, with lower back pain being reported twice as frequently as upper back discomfort. In addition, as per the same source, 45.7% reported neck pain, and 15.6% of respondents have experienced lower and upper back pain in addition to neck pain in the last six months. Thus, the increasing prevalence of neck and back pain among the population in the country is anticipated to augment the segment growth over the forecast period.
Furthermore, many standard foam pillows sold in the global market are filled with microbeads, which helps in the uniform distribution of tension across the pillow. Additionally, technological advancements like hypoallergenic foam pillows preferred by patients with allergic responses to standard foam-based cervical pillows and the specific cervical pillows for spinal realignment are the major advances preferred by the patients.
Thus, owing to the aforementioned factors, the studied market is expected to grow over the forecast period.
North America is Expected to Dominate the Market Over the Forecast Period
North America is anticipated to hold the maximum market share during the forecast period. The major factor responsible for the growth of this region is the increase in the prevalence of the cervical disorder, coupled with rising healthcare expenditure and the growing adoption of more technologically advanced products. For instance, as per the Centers for Medicare and Medicaid Services, National Health spending (NHE) grew 9.7% to USD 4.1 trillion in 2020, or USD 12,530 per person, which accounted for 19.7% of Gross Domestic Product (GDP), in the United States. As per the same source, national health spending is projected to grow at an average annual rate of 5.4% for 2019-2028 and to reach USD 6.2 trillion by 2028. Thus, increasing health spending is expected to increase the company's activities for developing technologically advanced products for treating cervical disorders, which in turn is expected to increase the market growth over the forecast period.
The cervical spine and occipitocervical areas generally demand precise and timely treatment and may lead to life-threatening or severe disabilities if not treated timely. Due to their numerous benefits over medications and other therapies, cervical pillows are frequently used as a treatment for cervical pain due to the long-term risk connected with it.
In addition, the rising geriatric population in the region is also contributing to the growth of the studied market as they are more vulnerable to lower back pain caused by age-related wear and tear of the spinal discs, joints, and other spinal structures. For instance, according to the 2022 statistics published by the United Nations Population Fund, in the United States, a large proportion of the living population is aged 15-64 and accounts for 65% in 2022. In addition, as per the same source, 17% of the population is aged 65 years and above in 2022.
Furthermore, the rising company's focus on adopting various business strategies such as acquisitions, and product launches to withhold their position in the cervical pillows market is also contributing to the market growth. For instance, in February 2020, Alex Orthopedic, a Texas-based orthopedic manufacturer, acquired Jobri, an ergonomics product, pillow, and cushion manufacturer. With this acquisition, the company expanded its portfolio of neck and body pillows.
Thus, owing to the aforementioned factors, the studied market is expected to grow in the region over the forecast period.
Cervical Pillows Industry Overview
The cervical pillows market is highly competitive and consists of global and local players. The local players are facing trouble while targeting the customers due to the increasing price pressure of the products. Some of the companies in the market are DJO Global, PharMeDoc, Malouf, Innocor Inc., Coop Home Goods, J-Pillow, and Mediflow.
Cervical Pillows Market Leaders
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PharMeDoc
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Coop Home Goods
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DJO Global Inc.
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Innocor Inc.
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Malouf
*Disclaimer: Major Players sorted in no particular order
Cervical Pillows Market News
- In June 2022, Derila launched new memory foam pillows for people who always suffer from pain in the neck, shoulders, and back.
- In May 2022, Emma launched Emma Go multifunctional neck pillow, made with BASF's flexible foam CosyPUR. These pillows are more comfortable owing to the exceptional air permeability and breathability of BASF's CosyPUR.
Cervical Pillows Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Rising Prevalence of Neck and Back Pain
- 4.2.2 Technological Advancement in Pillow Materials for Cervical Disorders
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4.3 Market Restraints
- 4.3.1 Lack of Attention or Negligence toward Cervical Pain
- 4.3.2 Slow or No Difference in Pain by Cervical Pillows
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4.4 Porter's Five Forces Analysis
- 4.4.1 Threat of New Entrants
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Bargaining Power of Suppliers
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value in USD million)
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5.1 By Product Type
- 5.1.1 Standard Pillow
- 5.1.2 Rolls
- 5.1.3 Water-based Pillow
- 5.1.4 Other Product Types
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5.2 By Application
- 5.2.1 Cervical Spondylosis
- 5.2.2 Whiplash Injuries
- 5.2.3 Temporomandibular Disorders
- 5.2.4 Other Applications
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5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.2 Europe
- 5.3.2.1 Germany
- 5.3.2.2 United Kingdom
- 5.3.2.3 France
- 5.3.2.4 Italy
- 5.3.2.5 Spain
- 5.3.2.6 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 South korea
- 5.3.3.6 Rest of Asia-Pacific
- 5.3.4 Middle-East and Africa
- 5.3.4.1 GCC
- 5.3.4.2 South Africa
- 5.3.4.3 Rest of Middle-East & Africa
- 5.3.5 South America
- 5.3.5.1 Brazil
- 5.3.5.2 Argentina
- 5.3.5.3 Rest of South America
6. COMPETITIVE LANDSCAPE
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6.1 Company Profiles
- 6.1.1 Airhawk
- 6.1.2 Alex Orthopedic
- 6.1.3 CNH Pillow
- 6.1.4 Coop Home Goods
- 6.1.5 Custom Craftworks (Pivotal Health Solutions)
- 6.1.6 DJO Global
- 6.1.7 Hall Innovations
- 6.1.8 Innocor Inc.
- 6.1.9 J-Pillow
- 6.1.10 Malouf
- 6.1.11 Mediflow
- 6.1.12 My Pillow
- 6.1.13 PharMeDoc
- 6.1.14 Therapeutic Pillow International
- 6.1.15 Xtreme Comforts
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Cervical Pillows Industry Segmentation
As per the scope of the report, cervical pillows or contour pillows are curved sleep pillow that conforms to the shape of the head, neck, and shoulders for back and side sleepers. It also improves sleep by relieving and supporting tense muscles in the neck and shoulders, increasing blood flow to your head. Several global-level foundations, working on creating awareness about different upper body-related diseases, recommend various types of pillows for different diseases, as suggested by physical therapists. The Cervical Pillows Market is segmented by Product Type (Standard Pillow, Rolls, Water-based Pillow, and Other Product Types), Application (Cervical Spondylosis, Whiplash Injuries, Temporomandibular Disorders, and Other Applications), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.
| By Product Type | Standard Pillow | |
| Rolls | ||
| Water-based Pillow | ||
| Other Product Types | ||
| By Application | Cervical Spondylosis | |
| Whiplash Injuries | ||
| Temporomandibular Disorders | ||
| Other Applications | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Geography | Europe | Germany |
| United Kingdom | ||
| France | ||
| Italy | ||
| Spain | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| South korea | ||
| Rest of Asia-Pacific | ||
| Geography | Middle-East and Africa | GCC |
| South Africa | ||
| Rest of Middle-East & Africa | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America |
Cervical Pillows Market Research FAQs
What is the current Global Cervical Pillows Market size?
The Global Cervical Pillows Market is projected to register a CAGR of 4.5% during the forecast period (2024-2029)
Who are the key players in Global Cervical Pillows Market?
PharMeDoc, Coop Home Goods, DJO Global Inc., Innocor Inc. and Malouf are the major companies operating in the Global Cervical Pillows Market.
Which is the fastest growing region in Global Cervical Pillows Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Global Cervical Pillows Market?
In 2024, the North America accounts for the largest market share in Global Cervical Pillows Market.
What years does this Global Cervical Pillows Market cover?
The report covers the Global Cervical Pillows Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Cervical Pillows Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Cervical Pillows Industry Report
Statistics for the 2023 Cervical Pillows market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Cervical Pillows analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
