Champagne Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 7.89 Billion |
| Market Size (2029) | USD 10.27 Billion |
| CAGR (2024 - 2029) | 5.43 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Champagne Market Analysis
The Champagne Market size is estimated at USD 7.89 billion in 2024, and is expected to reach USD 10.27 billion by 2029, growing at a CAGR of 5.43% during the forecast period (2024-2029).
Champagne is made from various grapes and flavors like citrus, apple, and almond. Demand for champagne is increasing in the regions like Europe and North America because of the increase in food service restaurants and bars. People used to have champagne for special occasions like achievements or weddings. But these days, casual drinking on birthdays, office parties, and dinners is increased in the region. Furthermore, vintage wines and champagnes are gaining popularity worldwide because of consumer awareness regarding authentic flavors and tastes. Over the medium term, industry premiumization remains one of the major factors driving the alcoholic beverage market, particularly spirits and wine.
Due to the increased disposable income, consumers quickly buy expensive luxury champagnes for their special occasions. Product innovations by manufacturers regarding the usage of organic/natural and vegan ingredients, as well as eco-friendly packaging in the case of champagne, are allowing deeper penetration and expansion to new markets across the globe. For instance, in April 2021, Ruinart Champagne launched the new Eco-Friendly Second Skin Packaging for its champagne. The new 100% paper case is fully recyclable and can withstand an ice bucket chill for several hours before deteriorating. The innovative design was created to maintain the wine's integrity by blocking incoming light while keeping the case conscious of the planet.
Champagne Market Trends
Online Platform to Increase the Market Growth
Online retailing of alcohol, including champagne, is growing faster. The on-demand delivery apps, such as Drizly and liquor.com, are the driving forces of this segment. Recently, prominent e-commerce retailers also entered the market to cater to the increasing demand from consumers. Traditionally, champagne brands have relied exclusively on distributors and retailers to sell their wines. Still, as the hospitality sector continues to struggle, direct-to-consumer (DTC) channels have become attractive for producers to recuperate lost revenue. Many airport expansions in the countries like China, India, and Japan are also the reasons for the champagne market growth. The number of bars and restaurants increased the online sales of champagne as it is a convenient option for off-trade purchases. Furthermore, the import-export potential of the countries is also expected to drive the market.
Europe Held a Significant Share
Being native to the region, Champagne witnesses high penetration among other alcoholic beverages. As a result, globally, the European area holds a significant share in champagne consumption, whereby most of the champagne produced in countries like France, the United Kingdom, and Germany, among others, is exported to more than 150 countries across the globe. Additionally, the growing prevalence of premiumization in the industry is boosting the value sales of the product. Champagne variants that use descriptors like no taste additives, gluten-free, low carb, vegan-friendly, organic, and paleo-friendly have been gaining prominence among European consumers due to the increasing focus on health-friendly beverages. Furthermore, growing regional tourism is also driving the market as international visitors are attracted to exotic luxury champagnes. According to UNWTO data from 2021, international tourists visiting Europe in 2021 are 303.1 million.
Champagne Industry Overview
The champagne market is fragmented and highly competitive owing to the presence of multiple global and regional players offering various products. Key players in the market include Diageo plc, La Marca USA, F. Korbel & Bros., Cook's Champagne Cellars, and Champagne Taittinger CCVC, among others. These players have been embarking on mergers & acquisitions, product innovations, and partnerships, apart from expanding their production & distribution networks and strengthening their social media presence to garner a larger market share.
Champagne Market Leaders
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Diageo plc
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La Marca USA
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Cook’s Champagne Cellars
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F. Korbel & Bros.
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Champagne Taittinger CCVC
*Disclaimer: Major Players sorted in no particular order
Champagne Market News
- October 2022: Societe Jacques Bollinger SA introduced a new limited edition champagne, "Special Cuvee, The Bollinger Style," to celebrate 40 years of partnership with 007. The limited edition gift box features the silhouette of James Bond alongside his Aston Martin DB5.
- April 2022: Champagne Krug, an LVMH brand, launched two new editions of champagnes, " Grande Cuvées," white and rose. Both champagnes were composed in 2014, which Krug describes as an Erratic year.
- February 2022: Champagne Louis Roederer launched its 2014 vintage version of its champagne "Cristal," which comes with a dosage of 7 g per l and a retail price (in the UK) of around USD 331.98per 75 cl bottle.
Champagne Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Type
- 5.1.1 Brut Champagne
- 5.1.2 Rose Champagne
- 5.1.3 Blanc De Blancs
- 5.1.4 Blanc De Noirs
- 5.1.5 Demi-Sec
- 5.1.6 Prestige Cuvee
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5.2 Distribution Channel
- 5.2.1 On-Trade
- 5.2.2 Off-Trade
- 5.2.2.1 Online Retail Stores
- 5.2.2.2 Offline Retail Stores
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5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 Spain
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 Saudi Arabia
- 5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Diageo plc
- 6.3.2 La Marca USA
- 6.3.3 F. Korbel & Bros.
- 6.3.4 Cook's Champagne Cellars
- 6.3.5 Champagne Taittinger CCVC
- 6.3.6 Societe Jacques Bollinger SA
- 6.3.7 Andre Champagne Cellars
- 6.3.8 Laurent-Perrier Group
- 6.3.9 Champagne AYALA
- 6.3.10 LVMH Moet Hennessy
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityChampagne Industry Segmentation
Champagne is a sparkling wine that originated and was produced in France. The Champagne Market is segmented by type, distribution channel, and geography. The market is segmented by type into brut champagne, rosé champagne, blanc de Blancs, blanc de noirs, demi-sec, and prestige cuvée and by distribution channel into on-trade and off-trade. Off-Trade is further segmented into online retail stores and offline retail stores. The market is segmented based on geography: North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Type | Brut Champagne | |
| Rose Champagne | ||
| Blanc De Blancs | ||
| Blanc De Noirs | ||
| Demi-Sec | ||
| Prestige Cuvee | ||
| Distribution Channel | On-Trade | |
| Off-Trade | Online Retail Stores | |
| Offline Retail Stores | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | United Kingdom |
| Germany | ||
| Spain | ||
| France | ||
| Italy | ||
| Russia | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle-East and Africa | South Africa |
| Saudi Arabia | ||
| Rest of Middle East and Africa |
Champagne Market Research FAQs
How big is the Champagne Market?
The Champagne Market size is expected to reach USD 7.89 billion in 2024 and grow at a CAGR of 5.43% to reach USD 10.27 billion by 2029.
What is the current Champagne Market size?
In 2024, the Champagne Market size is expected to reach USD 7.89 billion.
Who are the key players in Champagne Market?
Diageo plc, La Marca USA, Cook’s Champagne Cellars, F. Korbel & Bros. and Champagne Taittinger CCVC are the major companies operating in the Champagne Market.
Which is the fastest growing region in Champagne Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Champagne Market?
In 2024, the North America accounts for the largest market share in Champagne Market.
What years does this Champagne Market cover, and what was the market size in 2023?
In 2023, the Champagne Market size was estimated at USD 7.46 billion. The report covers the Champagne Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Champagne Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Champagne Industry Report
Statistics for the 2024 Champagne market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Champagne analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
