Market Trends of Chia Seed Industry
Growing Popularity as a Superfood
Chia seeds have become a sought-after superfood, fueled by an increasing consumer inclination toward natural and health-focused ingredients. Chia seeds contain high Omega-3 polyunsaturated fatty acids (PUFAs), protein, dietary fiber, and bioactive compounds. This impressive nutritional profile and functional benefits have spurred a significant uptick in demand, leading to their widespread availability in grocery stores globally. Imports have surged as demand for chia seeds increased in various countries. For instance, data from UN Comtrade highlights that in 2023, Ghana, the United States, and Germany emerged as the top importers, with imports valued at USD 183.28 million, 170.69 million, and 113.93 million, respectively.
In Europe, chia seeds are sold in health shops, specialty stores, and mainstream supermarkets. Notable retailers like Tesco in the United Kingdom, El Corte Ingles in Spain, and Albert Heijn in the Netherlands have begun stocking these seeds. Their presence as food supplements in drugstores further underscores the public's growing fascination with superfoods. The food industry is increasingly weaving chia seeds into various products, utilizing them in forms ranging from whole seeds and flour to oil and gel. In 2021, The Chia Co., a prominent Australian snacks brand, expanded its Chia Pods line with three new flavors: dark cacao, strawberry, and coffee bean. Due to versatility and the seeds' high nutritional and medicinal value, the market is expected to grow during the forecast period.
North America is Expected to Hold the Largest Share in the Market
In North America, the demand for chia seeds has surged, largely fueled by the increasing popularity of vegan and plant-based diets and heightened health consciousness among consumers. The United States and Canada have witnessed retailers and food manufacturers broadening their product lines to incorporate chia seed-based offerings, underscoring the rising consumer fascination with nutrient-rich superfoods. Consequently, supermarket shelves have seen an influx of chia seed products, aligning with North American consumers' shifting dietary preferences.
In urban Canadian centers, where the appetite for healthy, plant-based foods is pronounced, the chia seed market has steadily expanded. Retailers across Canada have stocked up on chia seeds and diversified their offerings to include various chia-based products, tapping into the nation's health-centric eating trend. Canada is a significant chia seed exporter, with the International Trade Center reporting exports valued at USD 55.96 million in 2022.
Globally, Mexico ranks among the top chia seed producers. The nation's domestic production caters to its internal demand and international markets. Since seizing the chia seed trend, Mexican farmers have refined their production methods and broadened their cultivation efforts.
