Market Trends of Chile Cosmetics Products Industry
Facial Cosmetic Products Dominate the Market
The Chilean beauty and personal care market is expanding rapidly, with facial cosmetics being a major segment within it. This growth is attributed to increased consumer awareness about skincare, the influence of social media, and the rising trend of self-care and grooming among people. The country imports the majority of its cosmetic products from other countries. According to data from UN Comtrade, make-up and beauty products accounted for the largest share of imports in Chile in 2022.
Facial cosmetics, which include products like foundations, concealers, face powders, anti-aging creams, serums, masks, and facial cleansers, are particularly popular due to the growing emphasis on maintaining youthful and healthy skin. Consumers are increasingly inclined toward personal grooming and appearance, particularly with a rising preference for natural and organic ingredients. This trend is evident in the higher demand for skincare products that include plant-based and herbaceous components to rejuvenate the skin and reduce signs of aging, such as wrinkles and pigmentation.
Moreover, the market for premium and mid-premium facial cosmetics is expanding, as Chilean consumers are willing to invest in higher-quality products that promise better results. This includes skincare products that also provide sun protection or anti-aging benefits.
Supermarkets/Hypermarkets Are the Most Preferred Distribution Channel
Supermarkets provide a one-stop shopping experience, allowing consumers to purchase cosmetics alongside groceries and other household items. The convenience of having a wide range of products under one roof appeals to busy consumers who prefer efficient shopping trips. They typically stock a broad selection of cosmetic brands and products, catering to diverse consumer preferences. This variety includes both mass-market and premium brands, ensuring that customers can find products that suit their needs and budgets.
Supermarkets in Chile often run promotions, discounts, and loyalty programs, making cosmetic products more attractive to price-sensitive consumers. These promotions can significantly boost sales, as consumers are more likely to purchase products when they perceive them as offering good value. Urbanization and the expansion of modern retail formats have contributed to the growth of supermarkets in urban areas, where a significant portion of the population resides. This urban presence ensures that a large customer base has easy access to cosmetic products. Further, young consumers in Chile prefer to buy beauty and cosmetics products from international brands in supermarkets/hypermarkets as they are easily accessible.
