Market Share of Chile OOH And DOOH Industry
The Chile OOH and DOOH Market is moderately competitive due to the existence of major key players like Vistar Media, Plan B Media Public Company Limited, and Rocktech Global Public Company Limited, among others. Market players are bolstering their portfolios and pursuing lasting competitive edges via strategic partnerships and product rollouts.
- April 2024: Vistar Media, a global provider of out-of-home (OOH) media technology solutions, has unveiled a strategic collaboration with PRODOOH, Latin America's programmatic OOH media firm. This partnership aims to introduce Vistar's advanced advertising offerings to the region. PRODOOH's local experts, in collaboration with Vistar's advanced technology, are set to establish programmatic OOH in Latin America. Their initial focus would be on Mexico and Brazil, with a roadmap to swiftly extend operations to Argentina, Chile, Colombia, and Peru.
- November 2023: Displayce, a demand-side platform focused on programmatic digital out-of-home (DOOH) advertising, and Place Exchange, a supply-side platform (SSP) for programmatic OOH media, have unveiled a strategic integration. This move aims to broaden the global DOOH supply network, opening enhanced marketing avenues for Displayce's clientele. By integrating Place Exchange's extensive global inventory, it has expanded its buying platform. This integration has brought on board 40 new media owners and enhanced 14 existing markets, notably the United States, Brazil, Argentina, Mexico, and Chile, for their clientele.
Chile OOH and DOOH Market Leaders
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Vistar Media
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Clear Channel Chile
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Hivestack
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JCDecaux Chile
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OOH Group
*Disclaimer: Major Players sorted in no particular order
