China Animal Protein Market Size

China Animal Protein Market Analysis

The China Animal Protein Market size is estimated at 0.88 billion USD in 2024, and is expected to reach 1.15 billion USD by 2029, growing at a CAGR of 5.48% during the forecast period (2024-2029).

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0.88 Billion

Market Size in 2024 (USD)

1.15 Billion

Market Size in 2029 (USD)

5.43 %

CAGR (2017-2023)

5.48 %

CAGR (2024-2029)

Largest Market by Product Type

28.87 %

value share, Whey Protein, 2023

Constant product developments, increasing beverage applications, and high nutritional profiles are the major factors boosting the demand for whey protein in the country.

Largest Market by End User

76.11 %

value share, Food and Beverages, 2023

The food and beverage sector dominates the market, primarily led by beverages, bakeries, and snacks. The increased usage of functional foods and beverages is boosting the demand for protein ingredients.

Fastest Growing Market by Product Type

6.75 %

Projected CAGR, Insect Protein, 2024-2029

It is the fastest-growing segment, majorly driven by its applications in the food and beverage industry due to constant product innovations across businesses and consumer verticals.

Fastest Growing Market by End User

8.90 %

Projected CAGR, Personal Care and Cosmetics, 2024-2029

Protein-enriched skin, body, and hair-care products are on the rise. Players offering protein ingredients with distinct concentrations as per customers' needs is boosting the segment.

Leading Market Player

18.85 %

market share, Fonterra Co-operative Group Limited, 2021

Due to its extensive product portfolio and strategic innovations, Fonterra Co-operative Group Limited has gained a competitive edge over other market players.

Protein-infused products demand lead the domination of food and beverages sector in the country

China Animal Protein Industry Segmentation

Casein and Caseinates, Collagen, Egg Protein, Gelatin, Insect Protein, Milk Protein, Whey Protein are covered as segments by Protein Type. Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User.

• Animal protein has major applications in the Chinese food and beverage industry. The beverages segment accounted for a major share of the overall market, holding 27% of the volume in 2022, followed by the snacks segment, which accounted for a volume share of 20.52% in 2022. The food and beverage segment is likely to outpace other applications in terms of volume, recording an expected CAGR of 5.06% during the forecast period (2023-2029). This situation is attributed to the rising disposable incomes of consumers. In 2021, an average household in China spent approximately USD 98.67 per capita on buying snacks and beverages per year.
• The increased consumption of whey protein in the snacks and beverages sub-segments contributed to its huge market share. Many companies are actively working to gain larger shares in the market. Nutritional Growth Solutions Ltd (NGS) is developing protein-infused beverages to tap into the growing market. In 2020, the company launched a Healthy Height Whey Protein shake, specially made for children. In October 2020, Chinaprotein Bar Ffit8 recorded the biggest sales value for its protein bars, recorded at USD 2.74 million. The company adds whey protein hydrolysate to its products. The added WPH aids in the rapid absorption of amino acids in the body.
• Supplements and animal feed are the other major end-user industries for animal protein, holding prominent shares in the market. In terms of growth, the personal care and cosmetics segment outpaced other segments. It is expected to record a CAGR of 8.59% in terms of value during the forecast period. In 2020, the sector held less than 1% of the market volume and value. The rising demand for premium beauty products with identifiable ingredients is expected to boost the market.