Market Trends of China Cakes, Pastries, and Sweet Pies Industry
This section covers the major market trends shaping the China Cakes, Pastries, & Sweet Pies Market according to our research experts:
Expanding Distribution Channel, Driving Sales
Rising expansion in the number of bakeries, convenience stores, supermarkets, and hypermarkets are the factors accelerating the market's growth. Artesian retail pastries are pushing their packaged cakes sales for wider distribution in tier II cities and tier III cities for expansion. Product and packaging innovation in different flavors offered by artesian bakers continues to drive pastries consumption. Many large players are shifting their distribution from modern grocery retails to traditional retail channels in rural and tier-II cities to cater to the demand. Specialist retailers hold the largest market share in the overall distribution channel. They offer a special product category and have an in-depth product knowledge category. In 2020, Fujian Dali Food Co. Ltd accounted for 5.6% of the retail sales of bakery products in China, making it the leading bakery products supplier in the country.
Growing Preference for Packaged Baked Good Products
The increased prevalence of the western lifestyle and rising income have triggered the baked goods sale in the region. During the forecast period, China is expected to be the largest market for cakes and pastries globally. Despite the demand for the functional bakery, which is dominant in developed countries, the Chinese prefer to buy novel products with a mix of ingredients and different flavors. Cakes, pastries, and sweet pies hold a significant share of China's total bakery and cereal market. Furthermore, the combination of a high young population demanding western-style baked goods and convenience are some of the underlying factors driving the market's growth.
