Market Trends of China Food Emulsifiers Industry
This section covers the major market trends shaping the China Food Emulsifiers Market according to our research experts:
Demand For Bakery Products in The Country is Boosting The Market
China is one of the major markets for bakery products. The rising popularity of 'snacking-on-the-go' products also makes China a potential market for baked snacks. In addition, a growing number of Western restaurants offering baked goods in cities of the second and third ranges are also emerging rapidly, giving an overall boost to the demand for bakery products. The rapid expansion of artisanal bakeries in the last few years made Chinese consumers opt for fresh baked goods, such as cakes and bread. Emulsifiers play a significant role in bakery products, where the absence of emulsifiers in the baked products will indicate dry, stale, tough, and tasteless features. The emulsifiers perform critical functions in baked goods, such as protein strengthening, starch complexing, and aeration hence will result in the growth of the market.
Lecithin Holds A Major Share
The rising incidences of lifestyle-based health issues, such as cardiovascular diseases, obesity, osteoporosis, and diabetes, have fuelled consumers' need for food ingredients like lecithin, owing to its various medical benefits. Lecithin is considered to be non-toxic to humans and is used in the food industry to enhance the color, flavor, texture, and shelf life of products. The demand for organic and sunflower lecithin has witnessed an uptick where the largest application segment includes confectionaries. Furthermore, the demand is also assisted by the product properties being natural, safe, allergen-free, and an alternative to soy-based products.
