Market Size of China Hair Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.50 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
China Hair Care Market Analysis
The Chinese haircare market is projected to register a CAGR of 4.5% during the forecast period (2022 - 2027).
Even though the economic magnitude of the COVID-19 pandemic on brands and retailers will be far greater than any recession, there are signs that the hair care industry may once again prove relatively resilient. The industry's 2020 February sales in China fell by 80 percent compared with 2019. In March, the year-on-year decline was 20 percent which is a rapid rebound under the circumstances. In various markets, consumers report they intend to spend less on beauty products in the near term (largely driven by declines in spending on color cosmetics).
In the medium term, the market is expected to be majorly driven by the increased consumer concerns about scalp health, mainly problems related to hair thinning, hair loss, dandruff, and sensitive scalp. Additionally, the region's extreme climatic conditions are harsh on hair, boosting the market growth.
Furthermore, the introduction of new hair care products to target specific consumer groups (females suffering from hair loss problems), along with increasing per capita spending of the consumers in China on personal care products, is gaining popularity, eventually resulting in the growth of the market. Also, the growing demand for organic/natural products and customized products for personal grooming has become one of the primary concerns for individuals. Among the organic hair care products, owing to their wide usage, shampoo and conditioner held a majority share in the global organic haircare market in 2019. However, the rising awareness regarding the potential side effects of hair care products is restraining market growth.
China Hair Care Industry Segmentation
Activities like washing, cutting, curling, arranging the hair, and treating it for betterment, including different hair care products, constitute the hair care market. The China haircare market is segmented by type into shampoo, conditioner, hair spray, and others. The market is also segmented by distribution channel, which includes supermarket/hypermarkets, specialty stores, convenience stores, and online retail stores. Other retail stores include drug stores, salons, etc. The report offers market size and forecasts in value (USD million) for the above segments.
| By Type | |
| Shampoo | |
| Conditioner | |
| Hair Spray | |
| Others |
| By Distribution Channel | |
| Hypermarket/Supermarket | |
| Convenience Stores | |
| Specialty Stores | |
| Online Stores | |
| Other Distribution Channels |
China Hair Care Market Size Summary
The Chinese hair care market is experiencing a steady growth trajectory, driven by increasing consumer awareness and concerns about scalp health issues such as hair thinning, loss, and dandruff. The market's resilience was evident during the COVID-19 pandemic, where despite significant initial declines, a rapid recovery was observed. The harsh climatic conditions in China further contribute to the demand for hair care products, as consumers seek solutions to protect and maintain their hair health. The introduction of targeted products, particularly for women facing hair loss, and the rising per capita spending on personal care are key factors propelling market expansion. Additionally, the growing preference for organic and customized hair care products reflects a shift towards more personalized grooming solutions.
The competitive landscape of the China hair care market is characterized by the presence of numerous regional and international players, with companies like L'Oréal, Procter & Gamble, Unilever, Beiersdorf AG, and Kao USA Inc. leading the charge. These companies are actively engaging in strategic initiatives such as mergers, acquisitions, and new product developments to enhance their market presence. The market is also witnessing a surge in demand for specialized products, such as vitamin-infused conditioners, which cater to diverse consumer needs. Aggressive marketing campaigns targeting younger demographics and partnerships with influential media and social media platforms have further bolstered brand visibility and consumer engagement. The market's dynamic nature is underscored by recent acquisitions and expansions, such as Procter & Gamble's acquisition of Ouai, which highlights the growing importance of the prestige hair care segment in China.
China Hair Care Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Shampoo
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2.1.2 Conditioner
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2.1.3 Hair Spray
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2.1.4 Others
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2.2 By Distribution Channel
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2.2.1 Hypermarket/Supermarket
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2.2.2 Convenience Stores
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2.2.3 Specialty Stores
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2.2.4 Online Stores
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2.2.5 Other Distribution Channels
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China Hair Care Market Size FAQs
What is the current China Hair Care Market size?
The China Hair Care Market is projected to register a CAGR of 4.5% during the forecast period (2024-2029)
Who are the key players in China Hair Care Market?
L'Oreal, Procter & Gamble, Unilever, Beiersdorf AG and Kao USA Inc. (Oribe Hair Care, LLC) are the major companies operating in the China Hair Care Market.
