Market Share of China Kitchen Appliances Industry
Influenced by adjusting the policy of China's real estate market and fierce competition among market players, the household appliance market in China has underperformed. Additionally, the gross margin rate of the kitchen appliances sector was over 40%. China is quite ahead in the technology adoption in the appliance segment. Various national and international players have their presence in the China Kitchen Appliance Industry.
The Major players in the market include Midea Group, Haier, Gree Electrical Appliances Inc., Hisense Home Appliances Group, and TCL Corporation, but none of them has an absolute advantage. On the whole, because consumers value the brand, quality, durability, and other factors of kitchen appliances higher than prices, price reduction competition is not the best competitive strategy for the kitchen appliance industry.
China Kitchen Appliances Market Leaders
-
Midea Group
-
Haier Smart Home
-
Gree Electric Appliances Inc.
-
Xiaomi Smart Home
-
Hisense Home Appliances Group
*Disclaimer: Major Players sorted in no particular order
