China Oral Care Market Size (2024 - 2029)

The China Oral Care Market is experiencing growth driven by increased awareness of oral hygiene and advancements in product manufacturing technology. The expanding population and rising household incomes are enhancing consumer purchasing power, leading to a steady rise in demand for oral care products. However, the market's expansion is challenged by stringent regulatory requirements, which include multiple compliance steps. Supermarkets and hypermarkets dominate the retail landscape, offering a wide range of products and innovative packaging options, with small-format stores gaining traction in urban areas to further increase market penetration.

Market Size of China Oral Care Industry

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China Oral Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 7.79 Billion
Market Size (2029) USD 9.68 Billion
CAGR (2024 - 2029) 4.43 %
Market Concentration Low

Major Players

China Oral Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

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China Oral Care Market Analysis

The China Oral Care Market size is estimated at USD 7.79 billion in 2024, and is expected to reach USD 9.68 billion by 2029, growing at a CAGR of 4.43% during the forecast period (2024-2029).

Rising awareness about oral hygiene, dental hygiene, and growing incidences of dental caries are fuelling the growth of the oral care products market. Advancements in technology and the development of newer techniques for manufacturing oral care products are boosting the market's growth.

The continuously growing population, coupled with an increase in household income levels, has boosted the consumers' consumption power. Thus, the demand for oral care products is steadily rising in China. Stringent regulations are hindering the growth of the oral care products market. The regulatory compliance process in China involves four main steps, namely formula review, labeling review, functional claiming examination, and customs clearance.

Owing to a vast retail space catering to a wide variety of preferences, supermarkets and hypermarkets are the dominant channels for the sale of oral care products. Supermarkets and hypermarkets have an abundance of choices for various oral care categories. Consumers buying oral care products from supermarkets and hypermarkets can choose from a range of novel packaging options, from pump dispensers to aerosols. Manufacturers have made significant innovations in outer packaging by foil blocking and high color printing as brands bid for attention. Small-format supermarkets are expected to continue to gain popularity in high-tier cities. Many supermarket/hypermarket operators adopted a multi-format strategy and opened small-format stores over the review period. Retailers like Yonghui and Carrefour are opening small-format supermarkets close to the community, which may increase the penetration of oral care products.

China Oral Care Industry Segmentation

Oral care is the practice of keeping one's mouth clean and disease-free. China's oral care market is segmented by product type and distribution channel. The market has been segmented by product type into breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, and toothpaste. The market has been segmented by distribution channel into supermarkets/hypermarkets, convenience/grocery stores, pharmacies and drug stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasts have been done based on the value (in USD million).

Product Type
Breath Fresheners
Dental Floss
Denture Care
Mouthwashes and Rinses
Toothbrushes and Replacements
Toothpaste
Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels
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China Oral Care Market Size Summary

The China oral care market is experiencing steady growth, driven by increasing awareness of oral and dental hygiene and the rising incidence of dental caries. Technological advancements and new manufacturing techniques are further propelling market expansion. The growing population and rising household incomes in China are enhancing consumer purchasing power, leading to a steady increase in demand for oral care products. However, stringent regulatory requirements, including formula and labeling reviews, functional claiming examinations, and customs clearance, pose challenges to market growth. Supermarkets and hypermarkets dominate the retail channels for oral care products, offering a wide variety of choices and innovative packaging options. The popularity of small-format supermarkets is rising, particularly in high-tier cities, as retailers like Yonghui and Carrefour expand their presence in local communities.

The market is characterized by a shift in consumer preferences from economical to high- and middle-tier oral care products, driven by lifestyle changes and the prevalence of oral health issues. Toothpaste remains a popular choice, with a growing trend towards natural and organic products. The introduction of innovative products, such as toothpaste with activated charcoal and active salts, presents significant opportunities for both new and established players. The market is consolidated, with major companies like Colgate-Palmolive, Unilever, and Guangzhou Weimeizi Industrial Co. Ltd. leading the way. These companies are focusing on product innovation, strategic partnerships, and market expansion to meet the demand for premium oral care products and address various oral health concerns.

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China Oral Care Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Breath Fresheners

      2. 2.1.2 Dental Floss

      3. 2.1.3 Denture Care

      4. 2.1.4 Mouthwashes and Rinses

      5. 2.1.5 Toothbrushes and Replacements

      6. 2.1.6 Toothpaste

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience/Grocery Stores

      3. 2.2.3 Pharmacies And Drug Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

China Oral Care Market Size FAQs

The China Oral Care Market size is expected to reach USD 7.79 billion in 2024 and grow at a CAGR of 4.43% to reach USD 9.68 billion by 2029.

In 2024, the China Oral Care Market size is expected to reach USD 7.79 billion.

China Oral Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)