Market Trends of china pet food Industry
Cats were the most preferred pets among Gen Z and younger adults, along with growing urbanization, in the country
- China has been witnessing a rise in the adoption of dogs more than cats, but cats held a significant share of 29.1% in 2022. The country witnessed an increase in pet ownership due to health benefits such as feeling relaxed and less stressed, the convenience of keeping them in smaller spaces, and less need for their owners to take them for walks and pet humanization. For instance, in 2020, 55% of cat parents treated their pets, including cats, as their children. Therefore, the cat population as pets increased by 27.5% between 2017 and 2022.
- In 2018, the adoption rate of cats was about 19.9%, which was lower than the adoption rate of other developed markets such as the United States and Canada. To increase the adoption rate of pets, including cats, the government organization Second Chance Animal Aid (SCAA) has created awareness in the country to adopt pets.
- The pet ecosystem has evolved in the country with six pet cafes operating in Shanghai and an online platform, Boqii Mall, which provides pet products, a platform for pet parents to share their experiences, and other services required by the pet parents. These factors are also contributing to the adoption of cats in the country. In China, an increase in the number of pets, including cats, in urban areas as the pet population increased by 10.2% between 2018 and 2020 to reach a pet population of 100.8 million in urban areas in 2020. The rise in the cat population between 2020 and 2022 was driven by the pandemic, and the lifespan of cats is more than 20 years, which is anticipated to help in the growth of cat food in the future.
- The improvements in the pet ecosystem and pet humanization are factors expected to help in the growth of the cat population during the forecast period.
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Increase in the usage of premium and high-quality pet food products has increased the expenditure per pet
- China has been witnessing a trend of increasing pet expenditure because of increasing premiumization and young people providing more high-priced products. Additionally, there has been a shift in the purchasing power of pet parents due to increasing disposable income and new varieties of pet food available in the market. These factors increased pet expenditure in the country by 26.1% between 2017 and 2022.
- Dogs have a higher share of pet expenditures than expenditures incurred by cats. An increase in pet expenditure of dogs by 37.1% between 2019 and 2022 reached a value of USD 569.8 because of the pet parents feeding the pets with healthy pet food during the pandemic, and the majority of pet parents, including dog owners, are millennials. For instance, in 2021, 22.9% of pet parents were born after 1995, and 46.3% of pet parents were born after 1990. Therefore, a higher number of millennials have contributed to higher expenditure on pet food for their pets.
- Pet food can be purchased through different channels, such as online retailers, specialized pet stores, and pet stores. It has been witnessed that a high share of pet parents purchase food from online stores compared to offline stores, and pet parents also purchase pet nutritional products such as veterinary diets and nutraceuticals from animal hospitals and pet stores. For instance, in 2022, pet parents who purchased pet food from online stores accounted for 58.9%, and pet parents who purchased nutritional products from pet stores accounted for 27.5%.
- The pet expenditure in the country is expected to increase during the forecast period because of the high number of young pet parents and growing awareness about specialized pet food.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- There is an increase in dog adoption in the country with the increase in people seeking companionship
- Low maintenance and lesser space required drive the adoption of other pets in the country
