China Pouch Packaging Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 5.82 Billion |
| Market Size (2029) | USD 7.73 Billion |
| CAGR (2024 - 2029) | 5.82 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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China Pouch Packaging Market Analysis
The China Pouch Packaging Market size is estimated at USD 5.82 billion in 2024, and is expected to reach USD 7.73 billion by 2029, growing at a CAGR of 5.82% during the forecast period (2024-2029). In terms of shipment volume, the market is expected to grow from 71.29 billion units in 2024 to 89.59 billion units by 2029, at a CAGR of 4.68% during the forecast period (2024-2029).
China's end-user industries, spanning food, pharmaceuticals, personal care, and more, are witnessing a surge in demand, which is expected to drive the need for pouch packaging products significantly over the forecast period.
- While China boasts a substantial packaging base, the flexible packaging segment is stealing the limelight, registering robust and rapid growth. This momentum is fueled by its cost-effectiveness and a host of product benefits. Moreover, China's appetite for packaged foods is poised for expansion. This is attributed to the government's push for food outlet development, reduced tariff barriers on frozen food imports, and a rising preference for Western culinary influences.
- The surging demand for convenient food packaging propels the flexible packaging market forward. Consumers increasingly prioritize food quality, safety, and extended shelf life, so convenient packaging solutions are becoming paramount.
- Chinese consumers are increasingly preferring products, especially those containing fish, meat, and vegetables, that are retort-packed for enhanced shelf stability. Additionally, ready-made meals are gaining significant traction among the populace.
- Hong Kong's busy lifestyle propels the popularity of on-the-go packaged foods in supermarkets and convenience stores. Concurrently, there is a growing emphasis on environmental sustainability, both from consumers and the industry. Utilizing lightweight packaging sourced sustainably is a pivotal solution.
- According to the Hong Kong Trade and Development Council, local manufacturers gravitate toward lighter packaging, aligning with global recycling and recovery targets, often gauged by weight. Lightweight packaging trims energy consumption during production and transportation and slashes costs. This dual benefit and its environmental edge drive its adoption in the manufacturing sector. This would push the need for pouch packaging in the country.
- Owing to its distributed nature, the country is witnessing packaging challenges such as recycling, making it challenging for China's packaging market to do so efficiently. Materials such as paper can be contaminated with other materials, such as food waste and plastic. In that case, it can make it difficult and costly to recycle and decrease the quality of the recycled product. Such challenges might limit the country's market growth.
China Pouch Packaging Market Trends
Stand-up Pouches are Widely Used Across Multiple End-user Industries
- Consumer purchasing power for fast-moving consumer goods is on the rise. This surge in demand propels the market. Stand-up pouches have emerged as a novel packaging solution in the market. They offer distinct advantages, enhancing product quality, shelf appeal, and ease of use. Additionally, they boast features like being lightweight, waterproof, moisture-proof, and resistant to oxidation, all of which contribute to their marketability.
- Hebei Xiong’an Yuanrui Supply Chain Management Co. Ltd launched a stand-up pouch in May 2024. The pouch's stand-up feature enables it to remain upright on store shelves, enhancing its visibility and appeal to consumers. Moreover, the zipper closure grants easy access and ensures the product stays fresh after each use, a quality many customers value. Given industries' diverse packaging needs, especially with products varying in size, the ability to cater to a wide range of products becomes paramount.
- Stand-up pouches come in various sizes, shapes, and materials and can be tailored to suit different product types and packaging needs. Stand-up pouches occupy less space during transportation and storage than traditional packaging. Additionally, they are more material-efficient, leading to reduced shipping costs. This enhances cost-effectiveness and underscores their eco-friendliness, a significant factor in their success amidst stiff competition.
- Stand-up pouches are experiencing a remarkable transformation driven by sustainability concerns, e-commerce shopping, smart packaging technologies, and printing advancements. The number of online shoppers is the main factor boosting the growth of e-commerce in China. According to the data of China Internet Network Information Centre, the number of online shoppers in the region was 782.41 million in 2020, which reached 884.10 million by the first half of 2023, showing the increased numbers of online shoppers that directly impacted the e-commerce sector in the region.
- Rising demand for packaged food and beverages, associated with the convenience and cost-effectiveness of stand-up pouches, fuels their market expansion. These pouches, known for their compactness, fit into smaller spaces and slash transportation expenses. Moreover, their manufacturing demands less material than traditional packaging, enhancing end-use companies' profit margins.
The Growing Need for Ready-to-Eat Meals is Driving the Need for Pouch Packaging Market
- In China, the demand for prepared foods, including frozen and refrigerated foods and meal kits, known as yùzhìcài, has traditionally been driven by corporate cafeterias, schools, and other commercial and institutional consumers. Numerous packaging manufacturers employ innovative packaging methods to meet the growing demand and ensure food safety and quality.
- As per the news published by Fresh Fruit Portal in September 2023, China held 12% of the global frozen food market share, making it a notable player in the market. Established frozen food brands in China played a pivotal role in driving this growth, capitalizing on their reputation and diverse product offerings to capture substantial market share.
- The surge in the frozen food sector is anticipated to drive increased demand for pouch packaging in China as manufacturers seek innovative packaging solutions to maintain product freshness and appeal to consumers’ preferences for convenience and quality assurance.
- The emergence of virtual kitchens dedicated to fulfilling packaged food delivery orders has become a significant trend. This shift caters to the needs of urban dwellers who have fast-paced lifestyles. The emphasis on food safety has prompted the adoption of advanced packaging solutions, including pouch packaging, to maintain product freshness and integrity throughout the supply chain.
- Over the past few years, meat products have risen, driven by escalated production and consumption. The growing need for consumer-friendly packaging and improved product protection has made meat packaging a viable and affordable option. According to the National Bureau of Statistics of China, the meat production volume in China in 2020 was 77.48 million metric tons, reaching 96.41 million metric tons in 2023.
- Pouch packaging sales are expected to increase in the assessment period owing to increased hygiene concerns and a high need for packaging that extends shelf life without changing the properties of meat and other products.
China Pouch Packaging Industry Overview
The Chinese pouch packaging market is fragmented with domestic and global players such as Cangzhou Hualiang Packaging Decoration Co. Ltd, Mondi PLC, Sonoco Products Company, and TedPack Company Limited. Players operating in the region are focused on expanding their business through mergers, collaborations, acquisitions, and product innovations.
- May 2024: Amcor PLC, a global company in responsible packaging solutions, and AVON, a cosmetics and personal care company, revealed the AmPrima Plus refill pouch for AVON's Little Black Dress classic shower gels in China. This innovative packaging promises a unique environmental impact with an 83% reduction in carbon footprint. When recycled, it slashes water consumption by 88% and renewable energy usage by 79%. With AVON's 2030 vision of adopting 100% reusable, recyclable, or compostable packaging, Amcor collaborated closely with AVON's R&D teams to craft this eco-friendly refill pouch.
China Pouch Packaging Market Leaders
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Amcor Plc
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Mondi Plc
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Sonoco Products Company
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Cangzhou Hualiang Packaging Decoration Co., Ltd
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TedPack Company Limited
*Disclaimer: Major Players sorted in no particular order
China Pouch Packaging Market News
- August 2023: Dow Chemical Company, a global materials science company, teamed up with Mengniu, a prominent dairy player in China, to introduce an all-polyethylene (PE) yogurt pouch, emphasizing recyclability. This collaboration highlighted both firms' dedication to fostering a circular economy in China. This pioneering all-PE packaging, made possible by INNATE TF-BOPE resins, marked a significant stride for the dairy sector.
- June 2023: BASF, the German chemical giant, initiated the construction of a cutting-edge polyethylene (PE) plant in China. The facility is strategically positioned within BASF's integrated Verbund site in Zhanjiang, Guangdong Province. With China's escalating appetite for PE, BASF's new plant, boasting an annual production capacity of 500,000 tonnes, was designed to meet this surging demand. BASF confirmed that the PE plant is slated to commence operations in 2025.
China Pouch Packaging Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
- 4.1 Market Overview
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4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
- 4.3 Industry Value Chain Analysis
5. MARKET DYNAMICS
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5.1 Market Drivers
- 5.1.1 Growing Need for Ready-to-Eat Meals Pushing the Pouch Packaging Market
- 5.1.2 Surge in Demand for Lightweight and Flexible Packaging Solutions
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5.2 Market Restraints
- 5.2.1 Dynamic Government Regulations and Raw Material Price Fluctuations
6. Industry Regulation, Policy and Standards
7. Trade Scenario
- 7.1 EXIM Data
- 7.2 Trade Analysis (Top 5 Import-Export Countries, Price Analysis, and Key Ports, among others)
8. Pricing Trend Analysis
- 8.1 Plastic Resins (Current Pricing and Historic Trends)
- 8.2 Product Type (Key Packaging Formats)
9. MARKET SEGMENTATION
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9.1 By Material
- 9.1.1 Plastic
- 9.1.1.1 Polyethylene
- 9.1.1.2 Polypropylene
- 9.1.1.3 PET
- 9.1.1.4 PVC
- 9.1.1.5 EVOH
- 9.1.1.6 Other Resins
- 9.1.2 Paper
- 9.1.3 Aluminum
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9.2 By Product
- 9.2.1 Flat (Pillow & Side-Seal)
- 9.2.2 Stand-up
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9.3 By End-User Industry
- 9.3.1 Food
- 9.3.1.1 Candy & Confectionery
- 9.3.1.2 Frozen Foods
- 9.3.1.3 Fresh Produce
- 9.3.1.4 Dairy Products
- 9.3.1.5 Dry Foods
- 9.3.1.6 Meat, Poultry, And Seafood
- 9.3.1.7 Pet Food
- 9.3.1.8 Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)
- 9.3.2 Beverage
- 9.3.3 Medical and Pharmaceutical
- 9.3.4 Personal Care and Household Care
- 9.3.5 Other End user Industries ( Automotive, Chemical, Agriculture)
10. COMPETITIVE LANDSCAPE
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10.1 Company Profiles*
- 10.1.1 Amcor PLC
- 10.1.2 Huhtamaki Oyj
- 10.1.3 Mondi PLC
- 10.1.4 Sonoco Products Company
- 10.1.5 Cangzhou Hualiang Packaging Decoration Co. Ltd
- 10.1.6 OK Packaging Manufacturing Co. Ltd
- 10.1.7 TedPack Company Limited
- 10.1.8 Wenzhou Co-pack Co. Ltd
- 10.2 Heat Map Analysis
11. RECYCLING & SUSTAINABILITY LANDSCAPE
12. FUTURE OUTLOOK
** Subject To AvailablityChina Pouch Packaging Industry Segmentation
Pouch packaging is a flexible product made from barrier films, paper, or foil, depending on the end-user’s requirement. The report analyzes the factors that impact geopolitical developments in the market based on the prevalent base scenarios, key themes, and end-user industry-related demand cycles. The analysis is based on the market insights captured through secondary research and the primaries. The market also covers the major factors impacting the growth of the pouch packaging market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content inside the pouch packaging solution. The scope of the study is limited to B2B demand.
The China Pouch Packaging Market is Segmented by Material Type ( Paper, Plastic and Aluminum), by Resin Type - Plastic ( Polyethylene, Polypropylene, PET, PVC, EVOH, Other Resins), by Product ( Flat ( Pillow and Side Seal), Stand Up), by End-User Industry (Food (Candy & Confectionery, Frozen Foods, Fresh Produce, Dairy Products, Dry Foods, Meat, Poultry, And Seafood, Pet Food, Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)), Beverage, Medical and Pharmaceutical, Personal Care and Household Care, and Other End-User Industries).The market sizes and forecasts are provided in terms of value (USD) and volume (Units) for all the above segments.
| By Material | Plastic | Polyethylene |
| Polypropylene | ||
| PET | ||
| PVC | ||
| EVOH | ||
| Other Resins | ||
| By Material | Paper | |
| Aluminum | ||
| By Product | Flat (Pillow & Side-Seal) | |
| Stand-up | ||
| By End-User Industry | Food | Candy & Confectionery |
| Frozen Foods | ||
| Fresh Produce | ||
| Dairy Products | ||
| Dry Foods | ||
| Meat, Poultry, And Seafood | ||
| Pet Food | ||
| Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.) | ||
| By End-User Industry | Beverage | |
| Medical and Pharmaceutical | ||
| Personal Care and Household Care | ||
| Other End user Industries ( Automotive, Chemical, Agriculture) |
China Pouch Packaging Market Research FAQs
How big is the China Pouch Packaging Market?
The China Pouch Packaging Market size is expected to reach USD 5.82 billion in 2024 and grow at a CAGR of 5.82% to reach USD 7.73 billion by 2029.
What is the current China Pouch Packaging Market size?
In 2024, the China Pouch Packaging Market size is expected to reach USD 5.82 billion.
Who are the key players in China Pouch Packaging Market?
Amcor Plc, Mondi Plc, Sonoco Products Company, Cangzhou Hualiang Packaging Decoration Co., Ltd and TedPack Company Limited are the major companies operating in the China Pouch Packaging Market.
What years does this China Pouch Packaging Market cover, and what was the market size in 2023?
In 2023, the China Pouch Packaging Market size was estimated at USD 5.48 billion. The report covers the China Pouch Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the China Pouch Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
China Pouch Packaging Industry Report
Statistics for the 2024 China Pouch Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. China Pouch Packaging analysis includes a market forecast outlook for 2024 to (2024to2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
