Market Trends of China Pouch Packaging
Stand-up Pouches are Widely Used Across Multiple End-user Industries
- Consumer purchasing power for fast-moving consumer goods is on the rise. This surge in demand propels the market. Stand-up pouches have emerged as a novel packaging solution in the market. They offer distinct advantages, enhancing product quality, shelf appeal, and ease of use. Additionally, they boast features like being lightweight, waterproof, moisture-proof, and resistant to oxidation, all of which contribute to their marketability.
- Hebei Xiong’an Yuanrui Supply Chain Management Co. Ltd launched a stand-up pouch in May 2024. The pouch's stand-up feature enables it to remain upright on store shelves, enhancing its visibility and appeal to consumers. Moreover, the zipper closure grants easy access and ensures the product stays fresh after each use, a quality many customers value. Given industries' diverse packaging needs, especially with products varying in size, the ability to cater to a wide range of products becomes paramount.
- Stand-up pouches come in various sizes, shapes, and materials and can be tailored to suit different product types and packaging needs. Stand-up pouches occupy less space during transportation and storage than traditional packaging. Additionally, they are more material-efficient, leading to reduced shipping costs. This enhances cost-effectiveness and underscores their eco-friendliness, a significant factor in their success amidst stiff competition.
- Stand-up pouches are experiencing a remarkable transformation driven by sustainability concerns, e-commerce shopping, smart packaging technologies, and printing advancements. The number of online shoppers is the main factor boosting the growth of e-commerce in China. According to the data of China Internet Network Information Centre, the number of online shoppers in the region was 782.41 million in 2020, which reached 884.10 million by the first half of 2023, showing the increased numbers of online shoppers that directly impacted the e-commerce sector in the region.
- Rising demand for packaged food and beverages, associated with the convenience and cost-effectiveness of stand-up pouches, fuels their market expansion. These pouches, known for their compactness, fit into smaller spaces and slash transportation expenses. Moreover, their manufacturing demands less material than traditional packaging, enhancing end-use companies' profit margins.
Understand The Key Trends Shaping This Market
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The Growing Need for Ready-to-Eat Meals is Driving the Need for Pouch Packaging Market
- In China, the demand for prepared foods, including frozen and refrigerated foods and meal kits, known as yùzhìcài, has traditionally been driven by corporate cafeterias, schools, and other commercial and institutional consumers. Numerous packaging manufacturers employ innovative packaging methods to meet the growing demand and ensure food safety and quality.
- As per the news published by Fresh Fruit Portal in September 2023, China held 12% of the global frozen food market share, making it a notable player in the market. Established frozen food brands in China played a pivotal role in driving this growth, capitalizing on their reputation and diverse product offerings to capture substantial market share.
- The surge in the frozen food sector is anticipated to drive increased demand for pouch packaging in China as manufacturers seek innovative packaging solutions to maintain product freshness and appeal to consumers’ preferences for convenience and quality assurance.
- The emergence of virtual kitchens dedicated to fulfilling packaged food delivery orders has become a significant trend. This shift caters to the needs of urban dwellers who have fast-paced lifestyles. The emphasis on food safety has prompted the adoption of advanced packaging solutions, including pouch packaging, to maintain product freshness and integrity throughout the supply chain.
- Over the past few years, meat products have risen, driven by escalated production and consumption. The growing need for consumer-friendly packaging and improved product protection has made meat packaging a viable and affordable option. According to the National Bureau of Statistics of China, the meat production volume in China in 2020 was 77.48 million metric tons, reaching 96.41 million metric tons in 2023.
- Pouch packaging sales are expected to increase in the assessment period owing to increased hygiene concerns and a high need for packaging that extends shelf life without changing the properties of meat and other products.
