China Protein Market Size

The China Protein Market is projected to experience significant growth, driven by increasing demand in the food and beverage sector, particularly for protein-rich diets. The market's expansion is supported by the substantial share of meat, poultry, seafood, and meat alternative products, alongside dairy and dairy alternatives. The animal feed segment also plays a crucial role, with plant proteins like soybean meal being pivotal due to their high lysine digestibility. Additionally, the supplements segment, especially sports nutrition, is expected to grow as more individuals engage in physical activities, influenced by national health initiatives.

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Market Size of china protein Industry

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China Protein Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 2.3 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 3.23 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by End User Food and Beverages
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 7.06 %
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by End User Animal Feed

Major Players

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*Disclaimer: Major Players sorted in no particular order

Key Players

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China Protein Market Analysis

The China Protein Market size is estimated at 2.3 billion USD in 2024, and is expected to reach 3.23 billion USD by 2029, growing at a CAGR of 7.06% during the forecast period (2024-2029).

2.3 Billion

Market Size in 2024 (USD)

3.23 Billion

Market Size in 2029 (USD)

6.91 %

CAGR (2017-2023)

7.06 %

CAGR (2024-2029)

Largest Market by Source

61.29 %

value share, Plant, 2023

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Immense availability, functionality, vegan protein source, and low price of soy, wheat, and pea have contributed to the country's leading position of plant proteins.

Largest Market by End User

62.24 %

value share, Food and Beverages, 2023

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F&B is driven mainly by the meat and beverage sectors. The multifunctionalities of plant protein imparted in these products and the rising Chinese taste for vegan meals.

Fastest Growing Market by Source

8 %

Projected CAGR, Plant, 2024-2029

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The surging demand for plant proteins, mainly pea and soy proteins, especially from beverages, snacks, bakery, and meat alternatives, aided in their fastest growth.

Fastest Growing Market by End User

9.10 %

Projected CAGR, Animal Feed, 2024-2029

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Protein-enriched skin, body, and hair care products are on the rise. Players offering protein ingredients with distinct concentration as per the need is boosting the segment.

Leading Market Player

7.37 %

market share, Fonterra Co-operative Group Limited, 2021

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Fonterra Co-operative Group Limited gained a competitive edge over other players due to its extensive product portfolio, along with its strategic moves toward innovation.

The increasing demand for protein functionalities and awareness about protein-rich diets, has led to an increased market share of food and beverage segment in the country

  • The demand for proteins in the food and beverage segment is primarily driven by factors such as increasing demand for protein functionalities and awareness about protein-rich diets. In the food and beverage category, the meat/poultry/seafood and meat alternative products segment accounted for the major volume share of 36.5% in 2022, followed by the dairy and dairy alternative products segment with 17.9%. The segment is likely to outpace other applications in terms of value growth rate, with a projected CAGR of 6.83%, during the forecast period.
  • The animal feed segment occupied the second-largest share of the market. The segment is anticipated to drive the market with a nominal CAGR of 8.56%, by value, during the forecast period. Plant proteins are majorly occupied in the animal feed industry as soybean meal has the highest lysine digestibility (91%) of any of the commonly available protein sources used in animal feed formulations, particularly for monogastric species. Livestock fed with high-quality soy is healthier and a richer source of protein for human consumption.
  • The supplements hold a significant share of the protein market, and the sports nutrition sub-segment majorly dominates the market. It is projected to register a CAGR of 3.09%, by value, during the forecast period. The ongoing execution of China’s National Nutrition Plan (2017-2030) and the Healthy China 2030 initiative is expected to help propel sports fitness and thereby draw high demand for the protein market. In response, a growing number of younger people in China are participating in sports and going to the gym, while older people are embracing physical activities like square dancing.
China Protein Market

China Protein Industry Segmentation

Animal, Microbial, Plant are covered as segments by Source. Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User.

  • The demand for proteins in the food and beverage segment is primarily driven by factors such as increasing demand for protein functionalities and awareness about protein-rich diets. In the food and beverage category, the meat/poultry/seafood and meat alternative products segment accounted for the major volume share of 36.5% in 2022, followed by the dairy and dairy alternative products segment with 17.9%. The segment is likely to outpace other applications in terms of value growth rate, with a projected CAGR of 6.83%, during the forecast period.
  • The animal feed segment occupied the second-largest share of the market. The segment is anticipated to drive the market with a nominal CAGR of 8.56%, by value, during the forecast period. Plant proteins are majorly occupied in the animal feed industry as soybean meal has the highest lysine digestibility (91%) of any of the commonly available protein sources used in animal feed formulations, particularly for monogastric species. Livestock fed with high-quality soy is healthier and a richer source of protein for human consumption.
  • The supplements hold a significant share of the protein market, and the sports nutrition sub-segment majorly dominates the market. It is projected to register a CAGR of 3.09%, by value, during the forecast period. The ongoing execution of China’s National Nutrition Plan (2017-2030) and the Healthy China 2030 initiative is expected to help propel sports fitness and thereby draw high demand for the protein market. In response, a growing number of younger people in China are participating in sports and going to the gym, while older people are embracing physical activities like square dancing.
Source
Animal
By Protein Type
Casein and Caseinates
Collagen
Egg Protein
Gelatin
Insect Protein
Milk Protein
Whey Protein
Other Animal Protein
Microbial
By Protein Type
Algae Protein
Mycoprotein
Plant
By Protein Type
Hemp Protein
Pea Protein
Potato Protein
Rice Protein
Soy Protein
Wheat Protein
Other Plant Protein
End User
Animal Feed
Food and Beverages
By Sub End User
Bakery
Beverages
Breakfast Cereals
Condiments/Sauces
Confectionery
Dairy and Dairy Alternative Products
Meat/Poultry/Seafood and Meat Alternative Products
RTE/RTC Food Products
Snacks
Personal Care and Cosmetics
Supplements
By Sub End User
Baby Food and Infant Formula
Elderly Nutrition and Medical Nutrition
Sport/Performance Nutrition
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China Protein Market Size Summary

The China Protein Market is experiencing significant growth, driven by increasing demand for protein-rich diets and the expanding food and beverage sector. The market is characterized by a diverse range of applications, with meat, poultry, seafood, and meat alternative products holding a substantial share. The dairy and dairy alternative products segment also contributes significantly to the market's expansion. The animal feed industry plays a crucial role, with plant proteins like soybean meal being favored for their high lysine digestibility, particularly for monogastric species. This trend is supported by the ongoing initiatives such as China's National Nutrition Plan and the Healthy China 2030 initiative, which are promoting sports fitness and physical activities, thereby boosting the demand for protein supplements, especially in the sports nutrition sub-segment.

The market landscape is fragmented, with major players like Archer Daniels Midland Company, Darling Ingredients Inc., Fonterra Co-operative Group Limited, FUJI OIL HOLDINGS INC., and International Flavors & Fragrances, Inc. leading the charge. The demand for collagen protein in food applications is on the rise, fueled by the growing awareness of beauty-oriented nutritional products. China is also the largest market for whey protein in the Asia-Pacific region, with its use extending to personal care products. The country's protein market is further bolstered by imports of dairy products from countries like the United States, the European Union, and New Zealand, alongside domestic production increases in response to health trends and dietary recommendations.

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China Protein Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Source

      1. 1.1.1 Animal

        1. 1.1.1.1 By Protein Type

          1. 1.1.1.1.1 Casein and Caseinates

          2. 1.1.1.1.2 Collagen

          3. 1.1.1.1.3 Egg Protein

          4. 1.1.1.1.4 Gelatin

          5. 1.1.1.1.5 Insect Protein

          6. 1.1.1.1.6 Milk Protein

          7. 1.1.1.1.7 Whey Protein

          8. 1.1.1.1.8 Other Animal Protein

      2. 1.1.2 Microbial

        1. 1.1.2.1 By Protein Type

          1. 1.1.2.1.1 Algae Protein

          2. 1.1.2.1.2 Mycoprotein

      3. 1.1.3 Plant

        1. 1.1.3.1 By Protein Type

          1. 1.1.3.1.1 Hemp Protein

          2. 1.1.3.1.2 Pea Protein

          3. 1.1.3.1.3 Potato Protein

          4. 1.1.3.1.4 Rice Protein

          5. 1.1.3.1.5 Soy Protein

          6. 1.1.3.1.6 Wheat Protein

          7. 1.1.3.1.7 Other Plant Protein

    2. 1.2 End User

      1. 1.2.1 Animal Feed

      2. 1.2.2 Food and Beverages

        1. 1.2.2.1 By Sub End User

          1. 1.2.2.1.1 Bakery

          2. 1.2.2.1.2 Beverages

          3. 1.2.2.1.3 Breakfast Cereals

          4. 1.2.2.1.4 Condiments/Sauces

          5. 1.2.2.1.5 Confectionery

          6. 1.2.2.1.6 Dairy and Dairy Alternative Products

          7. 1.2.2.1.7 Meat/Poultry/Seafood and Meat Alternative Products

          8. 1.2.2.1.8 RTE/RTC Food Products

          9. 1.2.2.1.9 Snacks

      3. 1.2.3 Personal Care and Cosmetics

      4. 1.2.4 Supplements

        1. 1.2.4.1 By Sub End User

          1. 1.2.4.1.1 Baby Food and Infant Formula

          2. 1.2.4.1.2 Elderly Nutrition and Medical Nutrition

          3. 1.2.4.1.3 Sport/Performance Nutrition

China Protein Market Size FAQs

The China Protein Market size is expected to reach USD 2.30 billion in 2024 and grow at a CAGR of 7.06% to reach USD 3.23 billion by 2029.

In 2024, the China Protein Market size is expected to reach USD 2.30 billion.

China Protein Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029