China Rice Protein Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

China Rice Protein Industry Overview

The China rice protein market is fragmented and has a large number of small-scale players. The major players in this market are ETChem, Foodchem International Corporation, Kerry Group PLC, Panjin Hetian Food Co. Ltd, and Wuxi Jinnong Biotechnology Co., Ltd (sorted alphabetically). Significant major players are embarking on strategies, such as product innovation, expansion, and acquisition, as there is a small room for growth in the near future. The demand for rice protein is nullified by the surging growth of oats, peas, and soy as plant-based proteins, wherein major players have a notable amount of investment to push the market forward.

The market leaders focus on launching innovative, low-calorie, protein-rich, and natural ingredient-based protein powders. Huge investments have been made in R&D to develop products for specific needs. Thus, the opportunities lie in for the manufacturers to innovate in technological advancements under the natural category. Further, the major players are expanding their production capacities and strategically planning to supplement their export facilities in order to stand out among other manufacturers in the market. Moreover, these players merge with local players to gain dominance in the local markets.