China Rice Protein Market Size (2024 - 2029)

The China Rice Protein Market is experiencing growth driven by the increasing demand for plant-based protein alternatives, with rice protein being favored for its familiarity and nutritional benefits. This market expansion is supported by the rising applications of rice protein in the food and beverages sector, particularly as an allergen-friendly option. The willingness of Chinese consumers to invest in premium, health-oriented products, alongside the growing trend for clean-label and organic ingredients, is further propelling the market. Additionally, the popularity of rice protein in the fitness and sports nutrition sector underscores its role as a preferred plant-based supplement.

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Market Size of China Rice Protein Industry

China Rice Protein Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 110.10 Million
Market Size (2029) USD 142.90 Million
CAGR (2024 - 2029) 5.35 %
Fastest Growing Market Food and Beverages
Largest Market Food and Beverages

Major Players

China Rice Protein Market Major Players

*Disclaimer: Major Players sorted in no particular order

China Rice Protein Market Analysis

The China Rice Protein Market size is estimated at USD 110.10 million in 2024, and is expected to reach USD 142.90 million by 2029, growing at a CAGR of 5.35% during the forecast period (2024-2029).

  • Rice has been a staple diet in China for decades. As a result, consumers are providing rice protein with favorable reviews, considering it a familiar and trustworthy source of nutrients. Consumers are seeking plant-based protein alternatives like rice protein, which is perceived as a healthy option, as their understanding of health and nutrition progresses.
  • Further, rice protein applications in the food and beverages sector are rising as an allergen-friendly alternative to soy and animal dairy proteins, mainly as meat alternatives and in beverages. In addition, consumers in China are willing to spend more on premium, healthy food products, particularly rice protein-based products, as the Chinese middle class expands and disposable income increases.
  • Moreover, the trend for clean-label ingredients and organic certified products is gaining more traction. Therefore, manufacturers are launching innovative products to address the changing needs of the industry.
  • For instance, AIC, a subsidiary of LLB Specialties, provides various product offerings such as organic rice protein, organic brown rice protein, and organic pumpkin seed protein, manufactured by Panjin Hetian Food Co. Ltd, located in Panjin City, China. The company claims that the rising demand trend for vegan proteins and organic-certified food and nutrition ingredients drove the products. Additionally, the fitness and sports nutrition market in China is rapidly increasing, and rice protein is popular as a natural, plant-based protein supplement among athletes and fitness enthusiasts.

China Rice Protein Industry Segmentation

Rice protein is a plant-based protein derived from rice grains. Rice protein is considered hypoallergic and easily digestible. 

The China rice protein market is segmented into form and end user. Based on form, the market is segmented into concentrates, isolates, and textured/hydrolyzed. Based on end-users, the market is segmented into animal feed, personal care and cosmetics, food and beverages, and supplements. Based on food and beverages, the market is further segmented into bakery, beverages, breakfast cereals, condiments/sauces, dairy and dairy alternative products, RTE/RTC food products, and snacks. Based on supplements, the market is further segmented into elderly nutrition, medical nutrition, and sport/performance nutrition. 

For each segment, the report offers the market size in value terms in USD and volume terms in tons for all the abovementioned segments.

Form
Concentrates
Isolates
Textured/Hydrolyzed
End-User
Personal Care and Cosmetics
Food and Beverages
Bakery
Beverages
Meat/Poultry/Seafood and Meat Alternative Products
Snacks
Supplements
Elderly Nutrition and Medical Nutrition
Sport/Performance Nutrition
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China Rice Protein Market Size Summary

The China rice protein market is experiencing a notable expansion, driven by the increasing consumer preference for plant-based protein alternatives. As rice has been a staple in the Chinese diet for decades, rice protein is viewed as a familiar and reliable source of nutrition. This perception is bolstered by the growing awareness of health and nutrition among consumers, who are increasingly seeking allergen-friendly options in the food and beverage sector. The rise of the middle class in China, coupled with higher disposable incomes, has led to a willingness to invest in premium, health-oriented products, particularly those based on rice protein. The trend towards clean-label and organic-certified ingredients is also gaining momentum, prompting manufacturers to innovate and cater to evolving consumer demands. Companies like AIC and Panjin Hetian Food Co. Ltd are capitalizing on this trend by offering a range of organic rice protein products, tapping into the burgeoning fitness and sports nutrition market where rice protein is favored for its natural, plant-based qualities.

The market's growth is further fueled by the shift from processed to healthier food options with enhanced functionalities, such as rice protein hydrolysates, isolates, and concentrates. These innovations are finding applications in dietary supplements and various food and beverage products. The demand for hypoallergenic alternatives to meat has spurred significant advancements in the rice protein industry, with global manufacturers like Axiom Foods supplying rice protein for diverse applications, including baked goods and sports nutrition. The unique properties of rice protein, such as solubility and emulsifying capabilities, make it a preferred choice for food and beverage manufacturers. Despite the fragmented nature of the market, with numerous small-scale players, major companies are focusing on product innovation, expansion, and strategic partnerships to maintain a competitive edge. The increasing import value of rice and the rising awareness of rice protein's health benefits, particularly among those with lactose intolerance, are also contributing to the market's positive trajectory.

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China Rice Protein Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Growing Inclination Towards Vegan/Plant-based Protein Sources

      2. 1.1.2 Increasing Demand for Functional Protein Beverages

    2. 1.2 Market Restraints

      1. 1.2.1 Competition from Substitute Products

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. Market Segmentation

    1. 2.1 Form

      1. 2.1.1 Concentrates

      2. 2.1.2 Isolates

      3. 2.1.3 Textured/Hydrolyzed

    2. 2.2 End-User

      1. 2.2.1 Personal Care and Cosmetics

      2. 2.2.2 Food and Beverages

        1. 2.2.2.1 Bakery

        2. 2.2.2.2 Beverages

        3. 2.2.2.3 Meat/Poultry/Seafood and Meat Alternative Products

        4. 2.2.2.4 Snacks

      3. 2.2.3 Supplements

        1. 2.2.3.1 Elderly Nutrition and Medical Nutrition

        2. 2.2.3.2 Sport/Performance Nutrition

China Rice Protein Market Size FAQs

The China Rice Protein Market size is expected to reach USD 110.10 million in 2024 and grow at a CAGR of 5.35% to reach USD 142.90 million by 2029.

In 2024, the China Rice Protein Market size is expected to reach USD 110.10 million.

China Rice Protein Market Report Snapshots

China Rice Protein Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)