Market Size of china snack bar Industry
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 234.23 Million |
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Market Size (2030) | USD 692.42 Million |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 19.80 % |
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Fastest Growing by Distribution Channel | Online Retail Store |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
China Snack Bar Market Analysis
The China Snack Bar Market size is estimated at 234.23 million USD in 2024, and is expected to reach 692.42 million USD by 2030, growing at a CAGR of 19.80% during the forecast period (2024-2030).
234.23 Million
Market Size in 2024 (USD)
692.42 Million
Market Size in 2030 (USD)
19.07 %
CAGR (2018-2023)
19.80 %
CAGR (2024-2030)
Largest Segment by Confectionery Variant
99.16 %
value share, Protein Bar, 2023
Many consumers are reaching for protein bars to supplement their regular eating habits, while some time-pressed consumers even substitute a bar or two for a snack.
Largest Segment by Distribution Channel
54.06 %
value share, Supermarket/Hypermarket, 2023
The demand for supermarkets/hypermarkets has been driven by the range of chewing gum products available along, with shelf space impacting impulse buying in the region.
Fastest-growing Segment by Confectionery variant
19.86 %
Projected CAGR, Protein Bar, 2024-2030
Sedentary lifestyles & hectic work schedules are leading consumers to look for healthier alternatives present in the market, increasing demand for products like protein bars.
Fastest-growing Segment by Distribution Channel
20.32 %
Projected CAGR, Online Retail Store, 2024-2030
The ease of shopping experience through online channels and the increasing number of retailers' presence in this channel has become the major driver in the segment.
Leading Market Player
17.68 %
market share, Beijing Happy Energy Health Technology Co. Ltd, 2022
Influence of nutrition-rich products, along with Beijing Happy Energy Health Technology Co. Ltd's active role in product differentiation, has made the company market leader.
Strategic product positioning on the dedicated shelves made supermarkets/ hypermarkets and convenience stores lead together, making almost 75% share in 2023
- In China, the snack bar segment maintained a growth of 19.9% in 2023 compared to 2022. This was due to the consumers' growing inclination for convenience shopping facilities in the market. Supermarkets/hypermarkets are the primary sales channels for snack bars in China. These retail channels are considered an ideal option for consumers to shop, allowing them to select various types of snack bars, protein bars, cereal bars, and fruit & nut bars made by various companies according to consumer preference. The sales value of snack bars in the supermarket and hypermarket segment increased by 19.76% in 2023 from 2022.
- Convenience stores are the second most preferred distribution channel after supermarkets for purchasing snack bars. The sales volume of snack bars through convenience stores is estimated to register a growth rate of 40% by volume in 2024 compared to 2022. Strategic product positioning on the dedicated shelves for the confectionery category influences impulse purchase behavior among potential consumers. Easy Joy, Meiyijia, 7-Eleven Inc., and Family Mart are some of the leading convenience stores in the country. A nationwide network of these operators allows easy access to local and mainstream confectionery brands. As of 2023, Easy Joy operated more than 27,800 stores in China. Meanwhile, Meiyijia had over 30,000 convenience stores in China as of January 2023.
- The online channel is projected to be the fastest-growing distribution channel for confectionery products, with an anticipated CAGR of 16.07% in terms of value during the forecast period (2023-2030). The evolving role of online retail channels in grocery purchases is influenced by the increasing number of Internet users. In 2022, more than 845 million people in China purchased goods or services online.
China Snack Bar Industry Segmentation
Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.
- In China, the snack bar segment maintained a growth of 19.9% in 2023 compared to 2022. This was due to the consumers' growing inclination for convenience shopping facilities in the market. Supermarkets/hypermarkets are the primary sales channels for snack bars in China. These retail channels are considered an ideal option for consumers to shop, allowing them to select various types of snack bars, protein bars, cereal bars, and fruit & nut bars made by various companies according to consumer preference. The sales value of snack bars in the supermarket and hypermarket segment increased by 19.76% in 2023 from 2022.
- Convenience stores are the second most preferred distribution channel after supermarkets for purchasing snack bars. The sales volume of snack bars through convenience stores is estimated to register a growth rate of 40% by volume in 2024 compared to 2022. Strategic product positioning on the dedicated shelves for the confectionery category influences impulse purchase behavior among potential consumers. Easy Joy, Meiyijia, 7-Eleven Inc., and Family Mart are some of the leading convenience stores in the country. A nationwide network of these operators allows easy access to local and mainstream confectionery brands. As of 2023, Easy Joy operated more than 27,800 stores in China. Meanwhile, Meiyijia had over 30,000 convenience stores in China as of January 2023.
- The online channel is projected to be the fastest-growing distribution channel for confectionery products, with an anticipated CAGR of 16.07% in terms of value during the forecast period (2023-2030). The evolving role of online retail channels in grocery purchases is influenced by the increasing number of Internet users. In 2022, more than 845 million people in China purchased goods or services online.
| Confectionery Variant | |
| Cereal Bar | |
| Fruit & Nut Bar | |
| Protein Bar |
| Distribution Channel | |
| Convenience Store | |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
China Snack Bar Market Size Summary
The China snack bar market is experiencing significant growth, driven by an increasing consumer preference for convenience and on-the-go food options. Supermarkets and hypermarkets serve as the primary sales channels, offering a wide variety of snack bars, including protein, cereal, and fruit & nut bars, which cater to diverse consumer preferences. Convenience stores also play a crucial role in the distribution of snack bars, with a notable increase in sales volume expected. The online retail channel is emerging as the fastest-growing distribution avenue, fueled by the rising number of internet users and the growing trend of online grocery shopping. This shift is particularly appealing to busy urban consumers who favor easy-to-consume snack options.
Consumer behavior in the China snack bar market is influenced by factors such as packaging design and pricing. Eye-catching and innovative packaging is preferred, while the trend towards premium snack bars is expected to drive market growth. Health consciousness is also on the rise, with many consumers perceiving snack bars, especially those with natural ingredients and no added sugar, as healthy alternatives. The market is fragmented, with major players like Beijing Happy Energy Health Technology Co. Ltd, General Mills Inc., Mars Incorporated, Otsuka Holdings Co. Ltd, and PepsiCo Inc. leading the industry. Recent product launches, such as Beijing Happy Energy's rose walnut-flavored protein bar and Otsuka's Soyjoy Green Tea & Macadamia snack bar, highlight the ongoing innovation and adaptation to consumer preferences in this dynamic market.
China Snack Bar Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Confectionery Variant
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1.1.1 Cereal Bar
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1.1.2 Fruit & Nut Bar
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1.1.3 Protein Bar
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1.2 Distribution Channel
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1.2.1 Convenience Store
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1.2.2 Online Retail Store
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1.2.3 Supermarket/Hypermarket
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1.2.4 Others
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China Snack Bar Market Size FAQs
How big is the China Snack Bar Market?
The China Snack Bar Market size is expected to reach USD 234.23 million in 2024 and grow at a CAGR of 19.80% to reach USD 692.42 million by 2030.
What is the current China Snack Bar Market size?
In 2024, the China Snack Bar Market size is expected to reach USD 234.23 million.
