Cider Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR (2024 - 2029) | 5.37 % |
| Fastest Growing Market | North America |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Cider Market Analysis
The Cider Market size is estimated at 1.63 Billion liters in 2024, and is expected to reach 2.13 Billion liters by 2029, growing at a CAGR of 5.37% during the forecast period (2024-2029).
- Factors, such as increasing demand for alcoholic beverages, rising income of consumers, and the number of associations focused on disseminating information about different beverages, are expected to drive the cider market's growth.
- Companies in the market are observed to come up with new product innovations in terms of flavor and sophistication. For instance, in March 2019, Diageo launched Rockshore Apple Cider, in the group's attempt to gain a foothold in the Irish cider market.
- However, awareness about cider remains negligible across much of the world, especially in Asia, thereby presenting a major opportunity for producers, many of which are working to widen their international presence and raise product awareness across markets.
Cider Market Trends
This section covers the major market trends shaping the Cider Market according to our research experts:
Surge in Demand for Gluten-Free Alcoholic Beverages
A growing number of alcohol consumers prefer cider over a beer as it is gluten-free, and often sweeter and more refreshing than beer during summer. Various cider manufacturers such as ACE Cider and Crispin Cider Co. claim that most of their cider are naturally gluten-free because cider comes directly from apples which contain zero gluten. Rising instances of gluten-intolerance, associated with celiac disease and increase in knowledge of consuming quality food and beverage is propelling the demand for gluten-free products. Additionally, gluten-free beverages are believed to improve cholesterol levels and promote digestive health. Thus, consumers are inclined towards natural and nutrient-based drinks, which provide health benefits and immunization. Health attributes are particularly important to develop countries, in which consumers are willing to pay a premium price for more health benefits in a product. Thus, with rising instances of celiac disease and increasing demand for gluten-free products, the demand for cider is expected to rise as a suitable gluten-free alternative to beer.
Strategic Investments in Terms of Expanding Geographical Reach
Europe, particularly the United Kingdom, is a prominent market for cider, with cider being one of the most popular alcoholic beverages consumed. However, some of the markets having a large scope of expansion include Asia-Pacific, due to low penetration and North America, due to emerging market players. In the United States, cider is often positioned as an alternative to beer. However, the cider market is not as developed and has a great opportunity to develop due to the high average alcohol consumption rates in the U.S. Moreover, it is gluten-free beverage, and thus, it is expected to grow steadily in the country, due to the growing demand from gluten avoiding consumers.
Cider Industry Overview
The Global cider market is fragmented, due to the presence of numerous regional and global players. Key players, such as Heinken N.V., Carlsberg Breweries A/S, C&C Group Plc are using product innovation as a key strategy to expand their product portfolio and increase their market shares. For instance, in 2017, Heinken N.V. added artisanal blends cider made from three varieties of heirloom cider apples to its Strongbow range of products. This product innovation helped the company to expand its product portfolio. The key players are also embarking on expansions and mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Moreover, these players merge with local players to gain dominance in the local markets.
Cider Market Leaders
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Heineken N.V.
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Carlsberg Breweries A/S
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Asahi Premium, Ltd
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Seattle Cider Company
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Vander Mill Ciders
*Disclaimer: Major Players sorted in no particular order
Cider Market News
In March 2021, Heineken has launched a new sustainable cider made from 100% British apples in Europe. Inch's is available in 500ml bottles, 4x440ml cans and 10x440ml cans.
In June 2021, Original Sin Cider launched 'New York Dry Cider'.It is made with a blend of freshly pressed New York grown McIntosh, Ida Red, and Cortland apples. The cider is balanced and complex with a small amount of residual sugar to complement the cider's natural acidity. New York Dry is available in 16 oz cans featuring a patriotic red, white and blue design.
In October 2019, Hawkes expanded its business by marking its presence in the United States and launched Slam Funk English cider apples blended with American apples. It contains 6.7% ABV. The other ciders launching are Dead & Berried mixed berry and Doom & Bloom rosé style.
Cider Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions & Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
- 3.1 Market Overview
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Flavored Cider
- 5.1.2 Plain Cider
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5.2 Distribution Channel
- 5.2.1 Speciality Stores
- 5.2.2 Supermarket/Hypermarkets
- 5.2.3 Online Retail Stores
- 5.2.4 Other Channels
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5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 France
- 5.3.2.4 Russia
- 5.3.2.5 Italy
- 5.3.2.6 Spain
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia Pacific
- 5.3.3.1 India
- 5.3.3.2 China
- 5.3.3.3 Japan
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East & Africa
- 5.3.5.1 South Africa
- 5.3.5.2 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Heineken N.V.
- 6.3.2 Agrial (Aston Manor Brewery)
- 6.3.3 Carlsberg Breweries A/S
- 6.3.4 Asahi Premium, Ltd
- 6.3.5 Seattle Cider Company
- 6.3.6 Vander Mill Ciders
- 6.3.7 Woodchuck Cidery
- 6.3.8 Molson Coors Brewing Company (Smith & Forge)
- 6.3.9 Angry Orchard Cider Company, LLC.
- 6.3.10 C&C Group plc
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityCider Industry Segmentation
The Global Cider Market is segmented, based on product type, distribution channel, and geography. On the basis of product type, the cider market has been segmented into flavored and plain cider. By distribution channel, the market has been segmented into specialty stores, supermarkets/hypermarkets, and others. By geography, the cider market has been classified by North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report analyzes the recent trends, drivers, and challenges affecting the market. Additionally, various factors that are instrumental in changing the market scenario are identified, along with prospective opportunities and key trends that can influence the market.
| Product Type | Flavored Cider | |
| Plain Cider | ||
| Distribution Channel | Speciality Stores | |
| Supermarket/Hypermarkets | ||
| Online Retail Stores | ||
| Other Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | United Kingdom |
| Germany | ||
| France | ||
| Russia | ||
| Italy | ||
| Spain | ||
| Rest of Europe | ||
| Geography | Asia Pacific | India |
| China | ||
| Japan | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle East & Africa | South Africa |
| Rest of Middle East & Africa |
Cider Market Research FAQs
How big is the Cider Market?
The Cider Market size is expected to reach 1.63 billion liters in 2024 and grow at a CAGR of 5.37% to reach 2.13 billion liters by 2029.
What is the current Cider Market size?
In 2024, the Cider Market size is expected to reach 1.63 billion liters.
Who are the key players in Cider Market?
Heineken N.V., Carlsberg Breweries A/S, Asahi Premium, Ltd, Seattle Cider Company and Vander Mill Ciders are the major companies operating in the Cider Market.
Which is the fastest growing region in Cider Market?
North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Cider Market?
In 2024, the Europe accounts for the largest market share in Cider Market.
What years does this Cider Market cover, and what was the market size in 2023?
In 2023, the Cider Market size was estimated at 1.55 billion liters. The report covers the Cider Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Cider Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key sustainability initiatives being undertaken by Cider manufacturers?
The key sustainability initiatives being undertaken by Cider manufacturers are a) Use of local ingredients b) Sustainable packaging materials c) Reduced water usage in production processes
Cider Industry Report
The global cider market, thriving on innovation and quality, is marked by a surge in demand for diverse flavors from apple to various fruit-flavored options, appealing to consumers' growing preference for gluten-free and low alcohol beverages. This trend is amplified by increasing disposable incomes and a shift towards premium spirits. Europe, with its rich cider culture, leads the market, with North America quickly following suit due to the health-conscious younger demographic. The industry, characterized by segments like type, packaging, and distribution channels, sees fruit flavors, and innovative packaging like cans, as driving growth factors. Expanding into new regions like Asia-Pacific, where product awareness is on the rise, opens further avenues. Cider brands are concentrating on strategic investments in product innovation, flavor diversity, and sustainable practices, aiming to captivate a wider audience and explore untapped markets, as detailed in Mordor Intelligence™ Industry Reports, offering insights into the cider market's future trajectory. Get a sample of this industry analysis as a free report PDF download.
