How big is the Clickstream Analytics Market?

The Clickstream Analytics Market size is expected to reach USD 1.92 billion in 2024 and grow at a CAGR of 11.39% to reach USD 3.29 billion by 2029. Read More

What is the current Clickstream Analytics Market size?

In 2024, the Clickstream Analytics Market size is expected to reach USD 1.92 billion. Read More

Who are the key players in Clickstream Analytics Market?

Adobe Systems Incorporated, Oracle Corporation, Google LLC, IBM Corporation and Microsoft Corporation are the major companies operating in the Clickstream Analytics Market. Read More

Which is the fastest growing region in Clickstream Analytics Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Clickstream Analytics Market?

In 2024, the North America accounts for the largest market share in Clickstream Analytics Market. Read More

What years does this Clickstream Analytics Market cover, and what was the market size in 2023?

In 2023, the Clickstream Analytics Market size was estimated at USD 1.70 billion. The report covers the Clickstream Analytics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Clickstream Analytics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Clickstream Analytics Market Size & Share Analysis - Industry Research Report

Clickstream Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Clickstream Analytics Market Report is Segmented by Offering (Software and Services), Application (Click Path Optimization, Website/Application Optimization, and Customer Analysis), End-User Industry (Retail, Media & Entertainment, Telecom & IT, BFSI, Transport & Logistics, and Energy & Utilities), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Mentioned Segments.

Clickstream Analytics Industry Overview

The clickstream analytics market is fragmented, with many legacy players and new players rolling out cost-effective solutions to help companies process and analyze data in real time and at scale.

• September 2023: Oracle added AI capabilities to Oracle Analytics Cloud, leveraging the Oracle Cloud Infrastructure (OCI) Generative AI service. The new capabilities assist analytics self-service users to conduct sophisticated analysis more quickly and efficiently and make better business decisions without having to wait for data scientists or IT teams.

• July 2023: Google LLC AWS launched a new service called Clickstream Analytics on AWS, an end-to-end solution to collect, ingest, analyze, and visualize clickstream data inside organizations' web and mobile applications. With this new solution, organizations can keep their data in their accounts' security and compliance perimeter and customize the processing and analytics to their requirements.