Cloud Backup Market Size (2024 - 2029)

The cloud backup market is experiencing significant growth, driven by the increasing need for agility and flexibility among businesses facing rapid innovation and competitive disruptions. This expansion is fueled by the rising adoption of cloud technologies, which necessitate robust data protection solutions to address concerns such as data loss due to hardware failures, human error, or cyberattacks. Despite the advantages, challenges related to privacy and security remain critical barriers to adoption. The market's expansion is further supported by key players investing in advanced cloud technologies and cybersecurity measures to enhance data protection offerings.

Market Size of Cloud Backup Industry

Cloud Backup Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 5.71 Billion
Market Size (2029) USD 17.29 Billion
CAGR (2024 - 2029) 24.84 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Cloud Backup Market Major Players

*Disclaimer: Major Players sorted in no particular order

Cloud Backup Market Analysis

The Cloud Backup Market size is estimated at USD 5.71 billion in 2024, and is expected to reach USD 17.29 billion by 2029, growing at a CAGR of 24.84% during the forecast period (2024-2029).

  • The primary driver for adopting cloud backup across businesses is the need for agility and flexibility in the face of accelerating innovation and disruptions from competitors due to the increase in cloud adoption across both big and small.
  • Key players in the market are increasing investments in cloud technologies. For Instance, Veeam Software has partnered with Microsoft Azure to provide New Veeam Backup, an enterprise-ready cloud backup and recovery solution for Microsoft Azure. The new product will help customers and service providers to migrate more apps and data to Azure and to cost-effectively, securely, and easily protect cloud applications and data in Azure.
  • For instance, in April 2023, BETSOL launched Zmanda Endpoint Backup, a cloud-based backup solution for laptop computers and Windows desktops. It is the most recent addition to Zmanda's expanding feature lineup. Zmanda Endpoint Backup provides scalable, cloud-based, centralized management of the entire organization's endpoints. It's simple to deploy and brings the reliability of our proven backup engine.
  • Furthermore, data loss is becoming a significant concern across all industries. In one recent survey, around 33% blamed hardware or system failure for data loss, while 29% reported that their companies lost data due to human error or ransomware. It is estimated that up to 93% of organizations that lose servers for 10 days or more during a disaster filed for bankruptcy within the next 12 months, with 43% never reopening. Another industrial survey of the US and Canadian IT professionals using cloud-based data protection services found that while 74% of respondents rely only on the native Microsoft 365 services for backup, only 15% could recover 100% of their data.
  • As cyberattacks keep increasing, companies such as Google and Microsoft, among others, are aiming to make their cloud environments more secure. Amazon Web Services (AWS), Microsoft Azure, and Google Cloud have made various acquisitions in the cybersecurity space over the past year. In March 2022, Google acquired Mandiant, a cybersecurity company, for about USD 5.4 billion to provide threat intelligence services to Google Cloud.
  • In recent years, cloud adoption has significantly grown. For instance, according to an IBM analysis, a single manufacturing site may generate more than 2,200 terabytes of data in a month. A single production line can generate more than 70 terabytes per day-yet the vast majority of data remains unanalyzed and unprotected. Therefore, companies are moving to cloud storage to secure and utilize this data.
  • Furthermore, IBM revealed that 90% of the data was created in the previous two years. Because of the large amount of data generated, there is a rising demand for low-cost data backup/storage across companies. Automated backup, Malware protection, Encrypted cloud storage, File-level Recovery, and Point-in-time Restore, among others, are some trending services in the market.
  • However, Cloud backup solutions, on the other hand, are one of the complete tools for defending against cyber-attacks and data breaches. However, if unmanaged, attackers may smoothly infiltrate the backup server's database and utilize it against the user. Hence, privacy and security issues are major hindrances to adopting cloud backup solutions.
  • As the cloud backup market sees an increase in use, there has been an explosion in the number of unmanaged risks in the mission-critical digital industry. Cloud Security Posture Management (CSPM) automates cloud security management across the diverse cloud infrastructure. Due to this, there has been an increased acquisition activity in the segment.
  • For instance, Google's agreement to buy cybersecurity firm Mandiant for USD 5.4 Billion, announced in March 2022, reflects broad efforts by leading cloud providers to provide enterprises with better protection against a growing set of threats. The deal comes as the Russian invasion of Ukraine further illustrates the need for companies to invest in cybersecurity protections. It also reflects the growth areas of cloud giants. Mandiant's revenue from continuing operations in 2021 was projected to increase by 21% to USD 843 Million, and in 2022, the revenue as an independent company was projected to exceed USD 550 Million.

Cloud Backup Industry Segmentation

Digital transformation is being embraced rapidly across organizations, increasing the demand for increasingly scalable and affordable backup and recovery solutions. Cloud backup provides a backup solution for the data and applications via a network or an internet connection to a physical or a virtual backup server, usually operated by a company, a hosting provider, or a cloud services provider.

The Cloud Backup and Recovery Market report is segmented by component (solution and services), deployment mode (public cloud, private cloud, and hybrid cloud), end-user industry (BFSI, IT & telecom, media & entertainment, retail, and healthcare), and Geography (North America, Europe, Asia Pacific, Latin America, and Rest of the World). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Component
Solution
Services
By Deployment Mode
Public Cloud
Private Cloud
Hybrid Cloud
By End-user Industry
BFSI
IT and Telecom
Media and Entertainment
Retail
Healthcare
Other End-user Industries
By Geography
North America
Europe
Asia-Pacific
Latin America
Rest of the World
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Cloud Backup Market Size Summary

The Cloud Backup Market is poised for significant growth, driven by the increasing need for agility and flexibility in data management as businesses face rapid technological advancements and competitive pressures. The market is witnessing substantial investments from key players in cloud technologies, with companies like Veeam Software and BETSOL introducing innovative solutions to enhance data protection and recovery capabilities. The rising concern over data loss due to hardware failures, human error, and cyberattacks is propelling the adoption of cloud backup solutions across various industries. Major cloud service providers, including Amazon Web Services, Microsoft Azure, and Google Cloud, are actively enhancing their security offerings through strategic acquisitions, such as Google's purchase of Mandiant, to bolster their cloud environments against emerging threats.

The demand for cloud backup solutions is particularly strong in the Banking, Financial Services, and Insurance (BFSI) sector, where digital transformation and the need for robust data recovery mechanisms are driving investments. Collaborations between government and private organizations, such as UBS's partnership with Microsoft, are further expanding the cloud footprint, offering new growth opportunities. North America leads the market, supported by early technology adoption, substantial R&D investments, and a strong IT infrastructure. The United States, in particular, is witnessing a surge in cloud-based storage solutions, driven by government initiatives and the need to modernize infrastructure. The competitive landscape is marked by the presence of global players like Dell EMC, IBM Corporation, and Barracuda Networks, who are continuously innovating to capture market share and address the growing demand for secure and efficient cloud backup solutions.

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Cloud Backup Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers/Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Assessment of the Impact of COVID-19 on the Industry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Component

      1. 2.1.1 Solution

      2. 2.1.2 Services

    2. 2.2 By Deployment Mode

      1. 2.2.1 Public Cloud

      2. 2.2.2 Private Cloud

      3. 2.2.3 Hybrid Cloud

    3. 2.3 By End-user Industry

      1. 2.3.1 BFSI

      2. 2.3.2 IT and Telecom

      3. 2.3.3 Media and Entertainment

      4. 2.3.4 Retail

      5. 2.3.5 Healthcare

      6. 2.3.6 Other End-user Industries

    4. 2.4 By Geography

      1. 2.4.1 North America

      2. 2.4.2 Europe

      3. 2.4.3 Asia-Pacific

      4. 2.4.4 Latin America

      5. 2.4.5 Rest of the World

Cloud Backup Market Size FAQs

The Cloud Backup Market size is expected to reach USD 5.71 billion in 2024 and grow at a CAGR of 24.84% to reach USD 17.29 billion by 2029.

In 2024, the Cloud Backup Market size is expected to reach USD 5.71 billion.

Cloud Backup Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)