Market Size of Cold-Pressed Juice Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 1.49 Billion |
| Market Size (2029) | USD 2.20 Billion |
| CAGR (2024 - 2029) | 8.13 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
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*Disclaimer: Major Players sorted in no particular order |
Cold Pressed Juice Market Analysis
The Cold-Pressed Juice Market size is estimated at USD 1.49 billion in 2024, and is expected to reach USD 2.20 billion by 2029, growing at a CAGR of 8.13% during the forecast period (2024-2029).
Cold-pressed juices, extracted via hydraulic press, maintain higher nutrient levels due to reduced heat production compared to traditional methods. This enhanced nutritional profile, with intact vitamins and enzymes, significantly drives rising consumer demand. As lifestyles become busier, consumers increasingly opt for convenient yet healthy food and beverage choices. Cold-pressed juices, abundant in essential nutrients, seamlessly cater to this desire for nutritious options. Additionally, urbanization and rising disposable incomes have spurred demand for premium beverages, bolstering the cold-pressed juice market. Many brands spotlight specific health advantages, from boosting immunity to enhancing skin health and energy. This focused strategy resonates with consumers, leading market players to diversify their offerings. In April 2024, Pluckk, a digital lifestyle brand, launched a preservative-free range of cold-pressed juices in ten unique flavors. Another noticeable trend is the growing consumer preference for freshly squeezed cold-pressed fruit juices. Responding to this, Horeca and food service channels are broadening their menus, introducing tropical and seasonal fruit and vegetable juices. Some venues, including bars and restaurants, are even blending cold-pressed juices into their mocktails and cocktails. With a growing inclination towards vegan, vegetarian, non-GMO, clean-label, and organic products, consumers are moving away from processed beverages. In turn, market players are introducing new products to cater to this evolving demand. For example, in August 2022, Plenish launched "Rise," a 100% organic cold-pressed juice made from pineapple, pear, spinach, and cucumber.
Cold Pressed Juice Industry Segmentation
Cold-pressed juices utilize cold-pressing technology for extraction. This method produces minimal heat, reducing the likelihood of microbial fermentation. As a result, cold-pressed juices can be stored and distributed with little to no preservatives.
The market is segmented by category, distribution channel, and geography. The cold-pressed juice market is segmented by type into fruit juice, vegetable Juice, and blends. The market is segmented by distribution channels into on-trade and off-trade. Off-trade is further segmented into online retail stores, hypermarkets/supermarkets, convenience/grocery stores, and other off-trade channel types. The market is segmented by geography into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.
For each segment, the market sizing and forecasts have been done based on value (USD).
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Cold-Pressed Juice Market Size Summary
The cold-pressed juice market is experiencing significant growth, driven by increasing consumer demand for nutritious and convenient beverage options. This demand is fueled by the health-conscious trend, where consumers prefer products that retain higher nutrient levels, such as vitamins and enzymes, which are often lost in traditional juice extraction methods. As urbanization and disposable incomes rise, there is a growing interest in premium beverages, with many brands highlighting specific health benefits like immunity boosting and skin health enhancement. The market is characterized by a diverse range of offerings, with companies introducing innovative flavors and products to cater to evolving consumer preferences. The trend towards vegan, vegetarian, non-GMO, clean-label, and organic products is also influencing market dynamics, as consumers move away from processed beverages.
In North America, the cold-pressed juice market is witnessing a shift towards healthier beverage choices, with consumers increasingly opting for 100% fruit juices and vegetable juices. This shift is supported by a growing awareness of the differences between fruit juices and fruit-based beverages, as well as a rising health consciousness. In Canada, there is a strong demand for products free from preservatives, sugar, and pesticides, with many consumers seeking certified organic and GMO-free options. The increasing consumption of fruit and vegetable juices in Mexico is attributed to rising disposable incomes and urbanization, which are changing lifestyles and consumption patterns. The global market is highly competitive, with major players like Suja Life LLC, Bolthouse Farms Inc., and Pressed Juicery Inc. offering unique flavor profiles and premium ingredients to capture market share.
Cold-Pressed Juice Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Nutritional Value of Juice
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1.1.2 Clean Product Launches
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1.2 Market Restraints
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1.2.1 Stiff Competition From Substitute Beverages
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1.3 Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Category
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2.1.1 Fruit Juice
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2.1.2 Vegetable Juice
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2.1.3 Blends
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2.2 Distribution Channel
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2.2.1 On-Trade
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2.2.2 Off-Trade
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2.2.2.1 Supermarkets/Hypermarkets
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2.2.2.2 Convenience/Grocery Stores
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2.2.2.3 Online Stores
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2.2.2.4 Other Off-Trade Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 France
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2.3.2.4 Spain
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 India
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2.3.3.3 Japan
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle-East and Africa
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Cold-Pressed Juice Market Size FAQs
How big is the Cold-Pressed Juice Market?
The Cold-Pressed Juice Market size is expected to reach USD 1.49 billion in 2024 and grow at a CAGR of 8.13% to reach USD 2.20 billion by 2029.
What is the current Cold-Pressed Juice Market size?
In 2024, the Cold-Pressed Juice Market size is expected to reach USD 1.49 billion.
