Market Trends of Collagen Supplements Industry
This section covers the major market trends shaping the Collagen Supplements Market according to our research experts:
Preventive Healthcare Approach is Boosting the Market
A rising preference for supplements to reduce healthcare costs is likely to promote the market for collagen supplements. The introduction of new delivery forms, scientific evidence to support the claims, and increased consumer awareness are expected to fuel the sales of collagen supplements. According to the UN population data, Europe is home to the largest aging population in the world, where one in four Europeans are aged 60 and over. Italy, Germany, France, Denmark, and Spain are some of the major European countries with the highest percentage of the aging population. A survey of supplement users commissioned by Swiss multinational Lonza and the Natural Marketing Institute (NMI) found that seven out of 10 consumers in Germany, France, and Italy would consider purchasing a joint health product. Their multiple health benefits, including bone, muscle, and joint health, and cost-effectiveness resulted in consumers opting for collagen supplements at a faster pace. Consumption of collagen supplements helps reduce the risk of bone disorders like osteoporosis. They can help increase bone mineral density (BMD) and lower levels of proteins in the blood that stimulate bone breakdown.
The Asia-Pacific Market is Growing Rapidly
The increasing investments by the collagen ingredient manufacturers and the rising consumer awareness of the skin health benefits associated with collagen led prominent supplement manufacturers to horizontally integrate and expand their product lines by launching collagen-infused products in the region. The healthy aging benefits, with an emphasis on skin, hair, and nail beauty, have been driving the demand for collagen-based supplements in the region due to the developing economy and willingness to try healthier products. There is also increased awareness of the benefits of collagen peptides and tripeptides infused in human nutrition, gaining traction in both the nutrition and cosmetic markets and contributing to the growth of collagen-based supplement solutions across the region.
