Confectionery Market Size

The confectionery market is experiencing significant growth, with its market size expanding due to various factors such as the increasing demand for healthier products and the convenience offered by online retailing. Europe leads in market share, driven by consumer preferences for premium and sustainable options, while North America follows closely, fueled by the popularity of chocolate products across all age groups. The strategic placement of products in retail spaces, particularly in supermarkets and convenience stores, further influences consumer purchasing behavior, contributing to the overall market expansion.

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Market Size of confectionery Industry

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Confectionery Market Summary
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https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2018 - 2030
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 203.67 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2030) USD 280.56 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Distribution Channel Supermarket/Hypermarket
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2030) 5.48 %
https://s3.mordorintelligence.com/globe/1629285706162_test~globe_globe.svg Largest Share by Region Europe

Major Players

Confectionery Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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Confectionery Market Analysis

The Confectionery Market size is estimated at 203.67 billion USD in 2024, and is expected to reach 280.56 billion USD by 2030, growing at a CAGR of 5.48% during the forecast period (2024-2030).

203.67 Billion

Market Size in 2024 (USD)

280.56 Billion

Market Size in 2030 (USD)

3.38 %

CAGR (2018-2023)

5.48 %

CAGR (2024-2030)

Largest Segment by Confections

53.80 %

value share, Chocolate, 2023

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Growing popularity of dark chocolate due to its health benefits, along with growing artisanal chocolate makers in regions like Europe, is making chocolate the largest segment.

Largest Segment by Region

34.33 %

value share, Europe, 2023

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Increasing health awareness and obesity instances in Europe have led to rise in sales of low-calorie and sugar-free confectionery items, making it the largest region globally.

Fastest-growing Segment by Confections

8.21 %

Projected CAGR, Snack Bar, 2024-2030

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Consumers are replacing conventional snacks with snack bars, growing and witnessing an ever-expanding array of flavors and healthy varieties to supplement eating habits.

Fastest-growing Segment by Region

7.57 %

Projected CAGR, Africa, 2024-2030

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The increasing availability of local brands with rising percapita consumption, majorly driven by South Africa and Nigeria countries, is making up Africa's share in the market.

Leading Market Player

14.18 %

market share, Mars Incorporated, 2022

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The company's major focus on the quality and high standards of the products in the confectionery segment, with products in a wider range of brands, made Mars a market leader.

Supermarkets and hypermarkets account for the prominent share, followed by convenience stores in the global retail sales of confectionery

  • Under the global retailing segment, supermarkets and hypermarkets were considered the largest retailing segment in 2023. Strategic product positioning on the shelves for the confectionery category influences impulse purchase behavior among potential consumers. Casino Supermarkets, Carrefour, Super U, and Lidl are some of the leading grocery store operators in the region. By value share, Europe has been dominating the retailing space by acquiring a share of 33.6% by volume in 2023. A nationwide network of these operators allows easy access to local and mainstream confectionery brands. As of 2023, Lidl operated more than 3,000 stores and 1,500 stores in Germany and France, respectively. Carrefour operates around 2,869 supermarkets across the region.
  • Convenience stores are considered the second largest retailers in the global retailing segment. This is because these stores have the capability of offering a greater convenience experience to their consumers. In 2023, it was observed that Becker's was owed 45 stores in Ontario. These stores tend to offer a wide range of chocolate products with innovative offers to their customers. North America is considered the second-largest region for retailing space, holding a share of 29.1% by volume in 2023.
  • The online retailing segment was considered the fastest-growing retailing industry for confectionery products in 2023. The segment is estimated to register a value CAGR of 7.13% during 2023-2030. Consumers are also preferring the online retail segment as a one-click shopping platform. Due to this factor, consumers can easily manage the average shopping time spent on confections.
Global Confectionery Market

Europe is the leading confectionery segment driven by the consumer preference for tasty and convenient indulgent snacking

  • The global confectionery market observed a CAGR of 3.38% during 2018-2023 in terms of value. An increasing trend toward healthier confectionery products made with natural ingredients and less sugar is fueling the growth of the global confectionery market. It has led to the development of products like sugar-free, vegan, and organic, which are popular for their health benefits.
  • Compared to other regions, Europe accounted for the largest share of 34.34% in terms of value and registered a growth rate of 4.03% in 2023 compared to 2022. Germany, France, the United Kingdom, and Russia have a huge consumer base for the consumption of confectionery, which will drive the regional demand. Consumer preference for tasty and convenient indulgent snacking is identified as the key market driver in the region. In 2022, 72% of German snackers consumed candy and chocolate bars every week. Also, consumer preference for premium and sustainable chocolate has consequently led to expanding sales of confectioneries in the region.
  • North America is the second-largest confectionery market globally. The region is anticipated to register a CAGR of 6.32% in terms of value during the forecast period (2023-2030). The increasing popularity and demand for chocolate confectionery products are propelling the market growth. Consumers of chocolate confectionery in North America can be found in all age groups. In 2022, more than 49% of consumers in the United States consumed milk chocolate, and dark chocolate was consumed by 34% of Americans. Also, in Canada, the average consumption of chocolate stood at 6.4 kg per person in 2022. Canadian households spend an average of USD 88 on chocolate bars per year.

Confectionery Industry Segmentation

Chocolate, Gums, Snack Bar, Sugar Confectionery are covered as segments by Confections. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.

  • Under the global retailing segment, supermarkets and hypermarkets were considered the largest retailing segment in 2023. Strategic product positioning on the shelves for the confectionery category influences impulse purchase behavior among potential consumers. Casino Supermarkets, Carrefour, Super U, and Lidl are some of the leading grocery store operators in the region. By value share, Europe has been dominating the retailing space by acquiring a share of 33.6% by volume in 2023. A nationwide network of these operators allows easy access to local and mainstream confectionery brands. As of 2023, Lidl operated more than 3,000 stores and 1,500 stores in Germany and France, respectively. Carrefour operates around 2,869 supermarkets across the region.
  • Convenience stores are considered the second largest retailers in the global retailing segment. This is because these stores have the capability of offering a greater convenience experience to their consumers. In 2023, it was observed that Becker's was owed 45 stores in Ontario. These stores tend to offer a wide range of chocolate products with innovative offers to their customers. North America is considered the second-largest region for retailing space, holding a share of 29.1% by volume in 2023.
  • The online retailing segment was considered the fastest-growing retailing industry for confectionery products in 2023. The segment is estimated to register a value CAGR of 7.13% during 2023-2030. Consumers are also preferring the online retail segment as a one-click shopping platform. Due to this factor, consumers can easily manage the average shopping time spent on confections.
Confections
Chocolate
By Confectionery Variant
Dark Chocolate
Milk and White Chocolate
Gums
By Confectionery Variant
Bubble Gum
Chewing Gum
By Sugar Content
Sugar Chewing Gum
Sugar-free Chewing Gum
Snack Bar
By Confectionery Variant
Cereal Bar
Fruit & Nut Bar
Protein Bar
Sugar Confectionery
By Confectionery Variant
Hard Candy
Lollipops
Mints
Pastilles, Gummies, and Jellies
Toffees and Nougats
Others
Distribution Channel
Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Region
Africa
By Country
Egypt
Nigeria
South Africa
Rest of Africa
Asia-Pacific
By Country
Australia
China
India
Indonesia
Japan
Malaysia
New Zealand
South Korea
Rest of Asia-Pacific
Europe
By Country
Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Switzerland
Turkey
United Kingdom
Rest of Europe
Middle East
By Country
Bahrain
Kuwait
Oman
Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
North America
By Country
Canada
Mexico
United States
Rest of North America
South America
By Country
Argentina
Brazil
Rest of South America
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Confectionery Market Size Summary

The confectionery market is experiencing a robust growth trajectory, driven by evolving consumer preferences and strategic retail positioning. Supermarkets and hypermarkets dominate the retail landscape, with Europe leading in market share due to its extensive network of grocery operators like Lidl and Carrefour. The convenience store segment also plays a significant role, offering consumers easy access to a variety of chocolate products. However, the online retailing segment is emerging as the fastest-growing channel, appealing to consumers' desire for convenience and efficiency in shopping. The market is characterized by a shift towards healthier options, with products like sugar-free, vegan, and organic confectioneries gaining popularity. This trend is particularly pronounced in Europe, where consumer demand for premium and sustainable chocolate is on the rise.

Regionally, Europe and North America are the leading markets for confectionery consumption. Europe enjoys a consistent demand throughout the year, driven by celebrations and gift-giving, while North America sees a strong preference for chocolate products across all age groups. The market is moderately consolidated, with major players such as Ferrero International, Mars Incorporated, Mondelēz International, Nestlé, and The Hershey Company holding significant shares. Recent developments, such as Ferrero's new product launches and HARIBO's expansion in North America, highlight the dynamic nature of the market. The confectionery industry continues to adapt to changing consumer habits, with snack bars gaining popularity as healthier alternatives to traditional snacks.

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Confectionery Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Confections

      1. 1.1.1 Chocolate

        1. 1.1.1.1 By Confectionery Variant

          1. 1.1.1.1.1 Dark Chocolate

          2. 1.1.1.1.2 Milk and White Chocolate

      2. 1.1.2 Gums

        1. 1.1.2.1 By Confectionery Variant

          1. 1.1.2.1.1 Bubble Gum

          2. 1.1.2.1.2 Chewing Gum

            1. 1.1.2.1.2.1 By Sugar Content

              1. 1.1.2.1.2.1.1 Sugar Chewing Gum

              2. 1.1.2.1.2.1.2 Sugar-free Chewing Gum

      3. 1.1.3 Snack Bar

        1. 1.1.3.1 By Confectionery Variant

          1. 1.1.3.1.1 Cereal Bar

          2. 1.1.3.1.2 Fruit & Nut Bar

          3. 1.1.3.1.3 Protein Bar

      4. 1.1.4 Sugar Confectionery

        1. 1.1.4.1 By Confectionery Variant

          1. 1.1.4.1.1 Hard Candy

          2. 1.1.4.1.2 Lollipops

          3. 1.1.4.1.3 Mints

          4. 1.1.4.1.4 Pastilles, Gummies, and Jellies

          5. 1.1.4.1.5 Toffees and Nougats

          6. 1.1.4.1.6 Others

    2. 1.2 Distribution Channel

      1. 1.2.1 Convenience Store

      2. 1.2.2 Online Retail Store

      3. 1.2.3 Supermarket/Hypermarket

      4. 1.2.4 Others

    3. 1.3 Region

      1. 1.3.1 Africa

        1. 1.3.1.1 By Country

          1. 1.3.1.1.1 Egypt

          2. 1.3.1.1.2 Nigeria

          3. 1.3.1.1.3 South Africa

          4. 1.3.1.1.4 Rest of Africa

      2. 1.3.2 Asia-Pacific

        1. 1.3.2.1 By Country

          1. 1.3.2.1.1 Australia

          2. 1.3.2.1.2 China

          3. 1.3.2.1.3 India

          4. 1.3.2.1.4 Indonesia

          5. 1.3.2.1.5 Japan

          6. 1.3.2.1.6 Malaysia

          7. 1.3.2.1.7 New Zealand

          8. 1.3.2.1.8 South Korea

          9. 1.3.2.1.9 Rest of Asia-Pacific

      3. 1.3.3 Europe

        1. 1.3.3.1 By Country

          1. 1.3.3.1.1 Belgium

          2. 1.3.3.1.2 France

          3. 1.3.3.1.3 Germany

          4. 1.3.3.1.4 Italy

          5. 1.3.3.1.5 Netherlands

          6. 1.3.3.1.6 Russia

          7. 1.3.3.1.7 Spain

          8. 1.3.3.1.8 Switzerland

          9. 1.3.3.1.9 Turkey

          10. 1.3.3.1.10 United Kingdom

          11. 1.3.3.1.11 Rest of Europe

      4. 1.3.4 Middle East

        1. 1.3.4.1 By Country

          1. 1.3.4.1.1 Bahrain

          2. 1.3.4.1.2 Kuwait

          3. 1.3.4.1.3 Oman

          4. 1.3.4.1.4 Qatar

          5. 1.3.4.1.5 Saudi Arabia

          6. 1.3.4.1.6 United Arab Emirates

          7. 1.3.4.1.7 Rest of Middle East

      5. 1.3.5 North America

        1. 1.3.5.1 By Country

          1. 1.3.5.1.1 Canada

          2. 1.3.5.1.2 Mexico

          3. 1.3.5.1.3 United States

          4. 1.3.5.1.4 Rest of North America

      6. 1.3.6 South America

        1. 1.3.6.1 By Country

          1. 1.3.6.1.1 Argentina

          2. 1.3.6.1.2 Brazil

          3. 1.3.6.1.3 Rest of South America

Confectionery Market Size FAQs

The Global Confectionery Market size is expected to reach USD 203.67 billion in 2024 and grow at a CAGR of 5.48% to reach USD 280.56 billion by 2030.

In 2024, the Global Confectionery Market size is expected to reach USD 203.67 billion.

Confectionery Market Report Snapshots

Confectionery Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis Up to 2030