Consent Management Market Size (2024 - 2029)

The consent management market is experiencing significant growth driven by increasing awareness of data regulatory compliance and the expansion of digitalization globally. This growth is fueled by the rising number of cyberattacks and the demand for consumers to manage their data preferences effectively. The market's expansion is further supported by government initiatives aimed at protecting personal data, such as the implementation of stringent privacy regulations. Additionally, the COVID-19 pandemic has accelerated the need for consent management solutions due to the surge in internet activity and the shift to remote work. Key players in the market are actively pursuing mergers and acquisitions to enhance their market presence and offer robust privacy solutions.

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Market Size of Consent Management Industry

Consent Management Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 19.30 %
Fastest Growing Market Asia-Pacific
Largest Market Europe
Market Concentration Medium

Major Players

Consent Management Market Major Players

*Disclaimer: Major Players sorted in no particular order

Consent Management Market Analysis

The Global Consent consent management market is expected to register a CAGR of 19.3% over the next five years. The increasing growth of awareness among enterprises about data regulatory compliance and growing digitalization around the world are driving the growth of the consent management market.

  • This is because there are more cyberattacks, more people are aware of data compliance regulations, privacy by design (PBD) is being used to make private information better, and buyers want to be able to manage their preferences and consents.
  • Furthermore, the advent of the internet and the steadily increasing use of internet services and applications have increased the number of cyberattacks in which personal information is stolen. As a result, the need for consent management is growing for consumers to maintain control over their data.
  • Key players in the consent management market are focusing on expanding their businesses and strengthening their market positions through mergers and acquisitions. For instance, Cookiebot, a subsidiary of Cybot, completed its merger with Munich-based competitor Usercentrics to deliver solutions to enable websites to protect users' privacy and strike a healthy balance between data privacy and data-driven business.
  • The continuous growth in digitalization and government initiatives for protecting personal data across the region are leading to the adoption of consent management solutions across various organizations. For instance, the CCPA (the California Consumer Privacy Act) came into force in January last year, making it one of the most stringent consumer privacy regulations in the United States.

Furthermore, the COVID-19 outbreak increased consent management prices due to an unexpected surge in internet activity caused by cultural distancing norms and the global adoption of the work-from-home culture.

Consent Management Industry Segmentation

Consent management is a method that allows a website to comply with GDPR regulations by obtaining user consent to collect their data via cookies throughout their visit. Consent management helps make, manage, and enforce customer privacy policies, as well as organizational and jurisdictional privacy policies.

Global Consent Management Market is Segmented by Component (Software, Services), by Touchpoint (Mobile App, Web App), by End-User (IT and Telecom, Government, Healthcare, Retail, and E-commerce), by Geography (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa).

The market sizes and forecasts are provided in terms of value (in USD million) for all the above segments.

By Component
Software
Services
By TouchPoint
Mobile App
Web App
By EndUser
IT and Telecom
Government
Healthcare
Retail and E-commerce
By Geography
North America
Europe
Asia Pacific
South America
Middle East and Africa
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Consent Management Market Size Summary

The consent management market is experiencing significant growth, driven by increasing awareness of data regulatory compliance and the rapid digitalization across the globe. As cyberattacks become more prevalent, there is a heightened demand for solutions that allow consumers to manage their data preferences and consents effectively. The market is characterized by strategic mergers and acquisitions among key players aiming to enhance their market positions and expand their offerings. The introduction of stringent data privacy regulations, such as the California Consumer Privacy Act, has further propelled the adoption of consent management solutions. The COVID-19 pandemic has also contributed to this growth by increasing internet activity and the necessity for robust consent management due to the shift towards online communication and shopping.

In the Asia Pacific region, the consent management market is witnessing rapid expansion, fueled by the burgeoning information technology and telecommunications sectors in countries like China, India, Singapore, and Hong Kong. The region's growth is supported by increasing consumer demands for better management of personal data preferences and a growing understanding of data protection regulations. Government initiatives and digital innovation, particularly in Southeast Asia, are driving the adoption of consent management solutions. The market is moderately concentrated, with major players such as OneTrust, LLC, Quantcast, and Cookiebot leading the way. These companies are focusing on expanding their global customer base and enhancing their product offerings to meet the evolving needs of businesses and consumers alike.

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Consent Management Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness-Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers/Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Impact of COVID-19 on the market in the region

  2. 2. Market Segmentation

    1. 2.1 By Component

      1. 2.1.1 Software

      2. 2.1.2 Services

    2. 2.2 By TouchPoint

      1. 2.2.1 Mobile App

      2. 2.2.2 Web App

    3. 2.3 By EndUser

      1. 2.3.1 IT and Telecom

      2. 2.3.2 Government

      3. 2.3.3 Healthcare

      4. 2.3.4 Retail and E-commerce

    4. 2.4 By Geography

      1. 2.4.1 North America

      2. 2.4.2 Europe

      3. 2.4.3 Asia Pacific

      4. 2.4.4 South America

      5. 2.4.5 Middle East and Africa

Consent Management Market Size FAQs

The Consent Management Market is projected to register a CAGR of 19.30% during the forecast period (2024-2029)

OneTrust, LLC, Quantcast, Cookiebot, Piwik PRO SA and Trunomi Ltd are the major companies operating in the Consent Management Market.

Consent Management Report Snapshots

Consent Management Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)